5 Great Tools for Sending Newsletters

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5 Great Tools for Sending Newsletters

When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting with others. How effective are newsletters, exactly? According to Convince &… Read more »

Publisher Spotlight: Brona O’Connor

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According to the 2013 Content Marketing Budgets and Benchmark report, social media is the most popular marketing tactic used by B2B marketers. With over 600,000 newspapers published by and for the B2B industry, I thought it would be interesting to see which tactics are working for our publishers. In this week’s Publisher Spotlight I speak… Read more »

5 Editor’s Tips For An Election Paper.li

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Can Paper.li and other social media help connect with voters and ensure they get accurate information during an election campaign? The recent election for Mayor of London says, Yes, it can. Throughout the campaign I published The Boris Johnson Times, tweeted and blogged and I believe this, along with all the other writers who did the… Read more »

5 Ideas to Brand Yourself with Paper.li

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Of all the strategies and techniques I have used to increase visibility of my personal brand, content curation has been one of the most effective — and most fun to use. Content curation helps you know and serve your audience better. By filtering the huge amount of information available online and sharing only the best… Read more »