Storytelling lessons from “A Song of Ice And Fire”

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Late as I’ve come to George R.R. Martin’s “A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social media. If we can understand how to drive engagement over such long pieces of writing, we will become better online storytellers…. Read more »

3 Steps to Live Tweeting an Event

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One way to get more out of conferences, webinars and other professional development events is to live tweet the highlights. Having been a newspaper reporter eons ago, I wanted to give it a try – so I did, with less-than-perfect results! But I learned some useful lessons to share. Why would you want to do it? Live… Read more »

5 Editor’s Tips For An Election Paper.li

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Can Paper.li and other social media help connect with voters and ensure they get accurate information during an election campaign? The recent election for Mayor of London says, Yes, it can. Throughout the campaign I published The Boris Johnson Times, tweeted and blogged and I believe this, along with all the other writers who did the… Read more »

5 Ideas to Brand Yourself with Paper.li

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Of all the strategies and techniques I have used to increase visibility of my personal brand, content curation has been one of the most effective — and most fun to use. Content curation helps you know and serve your audience better. By filtering the huge amount of information available online and sharing only the best… Read more »