Late as I’ve come to George R.R. Martin’s “A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social media. If we can understand how to drive engagement over such long pieces of writing, we will become better online storytellers…. Read more »
Posts Tagged: opinion
What’s Twitter to you? Something for customer service and marketing to worry about? Or a pathway to a different kind of knowledge sharing and learning? Nigel Cameron believes strongly in the latter. Agree or disagree?
One way to get more out of conferences, webinars and other professional development events is to live tweet the highlights. Having been a newspaper reporter eons ago, I wanted to give it a try – so I did, with less-than-perfect results! But I learned some useful lessons to share. Why would you want to do it? Live… Read more »
Engagement is difficult to get and even more difficult to keep. Whether you get no comments at all or too many, they are always an issue online. Here’s some advice to help.
Can Paper.li and other social media help connect with voters and ensure they get accurate information during an election campaign? The recent election for Mayor of London says, Yes, it can. Throughout the campaign I published The Boris Johnson Times, tweeted and blogged and I believe this, along with all the other writers who did the… Read more »
Of all the strategies and techniques I have used to increase visibility of my personal brand, content curation has been one of the most effective — and most fun to use. Content curation helps you know and serve your audience better. By filtering the huge amount of information available online and sharing only the best… Read more »
There’s a place for curation in news organisations. Media are starting to look for the right mix.
Things go wrong sometimes with our online sharing. Being defensive and fearful is counter-productive. Handling these situations well is a good skill to have.
The race to be London’s next mayor is on, and a political Paper.li is right there playing a part in the campaign communications.
With a little bit of planning, you can reduce the costs of content and produce more appropriate content with less friction.