This Week in Social Media: Audiences Own the Conversation. Are You Listening?

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This Week in Social Media-Audiences Own

On any given day, millions of people visit Facebook and Twitter to share their positive and negative experiences about products and companies. Social media has given them a voice and empowered them to redefine their relationship with brands.

The trend is not going anywhere. Consumers want to be heard. They want brands to pay attention. Unfortunately, a majority of them and marketers are still stuck in the old-fashioned way of doing business.

In this week’s roundup, we take a look at three reports that reveal why companies can no longer afford to overlook social media audiences.