E-commerce Is Changing: This Is Why

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E-commerce Is Changing- This Is Why

In a recent roundup of predictions from the #BizHeroes community, I mentioned the need for brands to understand the relationship that ties them to their advocates and customers.

Whether we want it or not, technology has made people savvier. They now have more choices than ever. And they will take advantage of them.

This Week in Social Media: It’s a Mobile World!

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It's a mobile world

Mobile devices now rule the world. Most of our conversations take place via apps like WhatsApp or Viber. It is a trend that has also changed expectations when customers browse websites.

This week’s roundup touches on mobile, marketers and measurement practices.