Going Mobile Is No Longer Optional for Businesses

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Going Mobile Is No Longer Optional for Businesses

In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’. Three years later, this video has never been more relevant. 60% of U.S. adults now conduct product search on mobile devices before… Read more »

Could 2015 Be the Year of LinkedIn?

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Could 2015 Be the Year of LinkedIn

Each end of quarter is a great opportunity to see where the major social platforms (and social media) are headed. Facebook had another great year, as the reported numbers for Q4 2014 reveal. The same goes for LinkedIn. And while Twitter experienced slow growth, it still has potential to increase its user base.

This Week in Social Media: The Future of Videos May Not Be on YouTube

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The future of Videos may not be on YouTube

Do you know that people watch 6 billion hours of monthly video on YouTube alone? We also upload 100 hours of video per minute there.

Despite being the second largest search engine after Google Search, YouTube is not as dominant as it used to be. Actually, the balance may be shifting towards native videos on Facebook and potentially Twitter.

In this week’s roundup, we also cover some news about Pinterest and LinkedIn.

LinkedIn Marketing: Are You Doing it Right?

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With more than one third of professionals worldwide members of LinkedIn, opportunities have never been greater for finding future employers, generating business leads, making deals and generating revenue. In fact, according to the Content Marketing Institute’s 2014 Benchmark report, LinkedIn has witnessed the biggest jump in B2C platform usage: from 51 percent last year to… Read more »

Speed Up Your Sales With the New Social Selling

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In part one of her interview, Barbara Giamanco, President and Social Sales Strategist of Social Centered Selling, set out the basics of ‘social selling’. Here Barbara, a leading thinker on the evolution of selling, co-author of The New Handshake: Sales Meets Social Media, author of the Harvard Business Review article Tweet Me, Friend Me, Make… Read more »

Get Started with Social Selling

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Have you been wondering how to up your sales? Barbara Giamanco is President and Social Sales Strategist of Social Centered Selling, and a leading thinker on the evolution of selling. Co-Author of The New Handshake: Sales Meets Social Media, author of the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy, and publisher… Read more »