A Brief Guide to Facebook Ads

Published by

A Brief Guide to Facebook Ads

By now, you probably know that Facebook is the biggest social media platform around. Its 1.49 billion monthly active users make it the perfect space for small businesses in need of valuable exposure. Once your business is present on Facebook, you have to think of ways to maximize your views or let people know that… Read more »

Going Mobile Is No Longer Optional for Businesses

Published by

Going Mobile Is No Longer Optional for Businesses

In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’. Three years later, this video has never been more relevant. 60% of U.S. adults now conduct product search on mobile devices before… Read more »

Facebook Wants to Become the Be-All and End-All for Marketers

Published by

Facebook Wants to Be the Be-All and End-All for Marketers

March was another very busy month for the biggest social media platforms. So busy, in fact, that it’s possible we’ve missed a few of their announcements. Wonder what the social media world is up to lately? Don’t worry! Whether it is Facebook, Twitter, Instagram, or Google you are interested in, today’s roundup should cover it all… Read more »

Could 2015 Be the Year of LinkedIn?

Published by

Could 2015 Be the Year of LinkedIn

Each end of quarter is a great opportunity to see where the major social platforms (and social media) are headed. Facebook had another great year, as the reported numbers for Q4 2014 reveal. The same goes for LinkedIn. And while Twitter experienced slow growth, it still has potential to increase its user base.

This Week in Social Media: The Future of Videos May Not Be on YouTube

Published by

The future of Videos may not be on YouTube

Do you know that people watch 6 billion hours of monthly video on YouTube alone? We also upload 100 hours of video per minute there.

Despite being the second largest search engine after Google Search, YouTube is not as dominant as it used to be. Actually, the balance may be shifting towards native videos on Facebook and potentially Twitter.

In this week’s roundup, we also cover some news about Pinterest and LinkedIn.

This Week in Social Media: The Beginning of the End for Fake Accounts?

Published by

The Beginning of the End for Fake Accounts-

A few years ago, Klout changed its algorithm to offer users more accurate and transparent scores. The team explained that this would lead to a decrease in people’s scores.

When members realized that they had lost between 10 and 20 points overnight, many took to Facebook, Twitter, and their blogs to vent. The whole event triggered a passionate wave of conversations on the value of social influence.

The discussion was ignited again this month thanks to Instagram.

This week’s roundup also covers the latest developments in the Facebook and Google worlds. Read further for more not-to-be-missed news…