Be Human, Be Likeable, Be Successful

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Rohit Bhargava, marketer, professor, author and speaker, talks about his new number one marketing bestseller exploring why we want to do business with people we like.

Whoever Tells the Best Stories Wins

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There’s a difference between a story, and a story that moves people to action. Karen Dietz explains how you get to tell the second type of story by asking the right kind of questions and listening.

Inject Gameplay into Your Content

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Gamification is a very popular term with web product managers these days. It designates the introduction of game mechanics into seemingly unrelated products and processes. With the success of social video games such as Farmville and services such as Foursquare which give you points and badges to reward engagement, social gaming mechanics have arrived in the… Read more »

Content Marketing for Small Businesses

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Content marketing is the buzzword of the week. Yet, conversations around markets have always existed. Now you can harness the power of networks to have these conversations.