Engage & Build Trust with Your Audience

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We’ve got some juicy announcements coming your way on this post! The paper.li team has been working hard to make sure you have more options to engage and build trust with the people who matter – your audience. Let’s jump into the new shiny features we’ve recently added!   Lead your Audience to your Website each… Read more »

Marketers Are Starting to Adapt to Consumer Habits

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Marketers Are Finally Adapting to Consumer Habits (1)

For a very long time, brands and marketers had the upper hand online and offline. All they had to do was to send promotional content like coupons, and wait for customers to stop by their websites and stores. The last five years have proven that you can never rest on your laurels, though. Things have changed…. Read more »

Fans Are Not What Facebook Says They Are

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I’m watching a segment 60 Minutes recently did on Taylor Swift, including how she connects with her fans. At one point, they show Taylor performing, when she literally stops singing and her jaw drops as she stares out at the audience. She cannot believe how loud her fans are cheering! It shows Taylor overcome with a… Read more »