Content is like an engine. Not just any engine, I mean the jet propelling, rocket-fuelled type. Not only does content drive prospective customers to your website, it’s also an opportunity to establish your voice as a knowledgeable professional in your industry. But, as more and more content is produced (there are 42.6 million new… Read more »
Posts Tagged: content marketing
With increases in content being published and the need to get your (brand) messages heard, what makes your content stand out from the rest?
By now, most of us know that social media is a powerful medium. Not only does it allow us to stay in touch with family and friends but also it makes it easy to build an audience to connect with. Unfortunately, when I say it’s easy, it doesn’t mean that no effort is required. Consumers won’t automatically find… Read more »
Mobile devices now rule the world. Most of our conversations take place via apps like WhatsApp or Viber. It is a trend that has also changed expectations when customers browse websites.
This week’s roundup touches on mobile, marketers and measurement practices.
Brand stories have become a top marketing strategy, and the most successful stories make the collective voice of their audience the leading lady. Finding the collective voice of your audience is no easy task. Basic tools, a bit of luck, and perhaps you’ll hear a little digital peep.You’ll need to upgrade the tools and create… Read more »
What’s your pain point? Paper.li’s a great “do more with less” tool. Here are 5 ways we can help support you.
Are you looking for ways to build a community? Use content! Here are 5 tips that can get you started quickly!
Andy Crestodina, Strategic Director of OrbitMedia joined us a few weeks back on #BizHeroes to discuss Content Marketing. Here are 10 thriving Content Marketing tips.
Are you wondering if your marketing tactics are effective? You’re not alone. According to the Content Marketing Institute research both B2C and B2B small business marketers are setting themselves up for success; documented content strategies are increasing along with content marketing usage and tactics, however only 60 percent of B2C marketers and 45 percent B2B… Read more »
In this post Paper.li publishing expert Carol Bremner walks you through how to export your paper’s newsletter HTML to send newsletters through AWeber.