Be Human, Be Likeable, Be Successful

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Rohit Bhargava, marketer, professor, author and speaker, talks about his new number one marketing bestseller exploring why we want to do business with people we like.

How to Make Twitter Work for Your Business: Part 1

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New to Twitter and wondering what to do? Tweeting, but no one’s replying? Putting loads of effort into marketing, but no one cares? You’re definitely not alone. I don’t aspire to a large Twitter following, but I wanted to enjoy more conversation and not feel like the lonely kid at the edge of the playground…… Read more »

Iman Bibars: Social Entrepreneur Changing Lives

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While political turmoil grabs the headlines in Egypt, Iman Bibars and her team at Ashoka are quietly fostering social change through encouraging and enabling social entrepreneurship. Iman is the Regional Director in the Arab world of Ashoka, which actively promotes social entrepreneurship to tackle specific real-world issues. Tell us about the type of social business… Read more »

Carrie Finley-Bajak: Catching the Cruise Buzz

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Summer is here for many of us – so let’s talk vacations. What better way to start than with the buzz about cruises, and, for the workaholics, social media in the travel business? Carrie Finley-Bajak, founder of Cruise Buzz, answers our questions. What exactly do you do at Cruisebuzz? I am a content creator. I… Read more »

Inject Gameplay into Your Content

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Gamification is a very popular term with web product managers these days. It designates the introduction of game mechanics into seemingly unrelated products and processes. With the success of social video games such as Farmville and services such as Foursquare which give you points and badges to reward engagement, social gaming mechanics have arrived in the… Read more »