Whoever Tells the Best Stories Wins

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There’s a difference between a story, and a story that moves people to action. Karen Dietz explains how you get to tell the second type of story by asking the right kind of questions and listening.

Take Your Blog to the World

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Renée Blodgett has been blogging for 15 years and she has much, much more than basic tips to give away. Learn from her insights how to think like a business and make your blog the center of it.

Nonprofits, You Can Make Videos! Here’s How

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One way for nonprofits to stand out is to use more video in their communications. And it’s not as daunting or costly as it might seem. Take inspiration from the upcoming Lights. Camera. Help. Nonprofit Film Festival on September 12-14 in Austin, Texas. Follow the festival on Twitter at #LCH2012 or subscribe to the event Paper.li which will be… Read more »

8 Questions Business Bloggers Need to Ask

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If effort = success in blogging, we’d all be rockstars. That’s how I feel, anyway. The fact is, effort doesn’t mean success if you’re doing the wrong things. If your underlying purpose isn’t clear, then all the tips and tricks in the universe won’t help your blog to grow. Sometimes it can be good to step… Read more »

5 Rock Solid Foundations for Your Content Marketing

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Marketing is changing dramatically and that can be confusing and overwhelming for businesses making the switch. As the balance tips towards content marketing, and away from paid advertising, there are more choices to make. How do you know what’s the right content? Where do you share it? How often should you publish? Do you need a… Read more »

Best Practices for Driving Traffic with Pinterest

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There is a lot that can be said about the best practices for Pinterest: pin pretty pictures, build trust before selling, etc. In this article I’ll focus purely on ways to attract visitors to your Pinterest boards using your boards to drive traffic to your revenue-earning site. 1. Share Your Pins on Twitter and Facebook…. Read more »