Wrap Your Content Around Regular Events

Published by

How do you ensure your content flows continuously? Publishing around current events, seasons and holidays are a great place to start. News organizations are masters at this. No example shines brighter than the month of December. Year after year, they run stories about Christmas decorations. More recently, they’ve put a “green” spin to it by… Read more »

Marketing Real Estate: Tips From A Pro

Published by

How do real estate firms market themselves on social media? Molly Heyen, Executive Coordinator of Chicago City Estates, has some useful tips, including using Paper.li to be noticed by power tweeters like museums and city influencers. What is so great about living in Chicago? Chicago is a very walkable city with a diverse population. It… Read more »

Storytelling lessons from “A Song of Ice And Fire”

Published by

Late as I’ve come to George R.R. Martin’s “A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social media. If we can understand how to drive engagement over such long pieces of writing, we will become better online storytellers…. Read more »