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This week in social media

At Paper.li, we love delivering information that matters to you. We want to save you time and help you make savvier business decisions.

With that idea in mind, we have decided to launch a weekly roundup of the most important happenings in the social media world. Every Monday, we will highlight three news items or stats that you must know.

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Editor’s note: The interest in the #90DaystoEllen campaign is still alive and well more than a year after the campaign’s end. What does that say for social campaigns done well? They live much longer than we dare to imagine. Today’s #BizHeroes chat rippled through the Twittersphere with more than 23 million impressions in just sixty… Read more »

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Brand stories have become a top marketing strategy, and the most successful stories make the collective voice of their audience the leading lady. Finding the collective voice of your audience is no easy task. Basic tools, a bit of luck, and perhaps you’ll hear a little digital peep.You’ll need to upgrade the tools and create… Read more »

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This guest-post is by Audio and Content Marketing expert and Director or Podcasting for CMI, Pamela Muldoon, and comes with a high-five recommendation from me to any solopreneur, marketing or business owner interested in learning how audio and podcasting can boost your marketing efforts and content strategy. If you’re interested in learning more on how to get started with audio,… Read more »

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July 22: Transcript of BizHeroes chat with Alberto Guerrero.  Unless you’ve been completely disconnected from the internet world, chances are you have witnessed a brand go through a online reputation crisis. From FedEx employees mishandling the mail to wrongly managed airline disasters, it’s very likely you have witnessed how quickly a video, photo or tweet can catapult… Read more »