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The future of Videos may not be on YouTube

Do you know that people watch 6 billion hours of monthly video on YouTube alone? We also upload 100 hours of video per minute there.

Despite being the second largest search engine after Google Search, YouTube is not as dominant as it used to be. Actually, the balance may be shifting towards native videos on Facebook and potentially Twitter.

In this week’s roundup, we also cover some news about Pinterest and LinkedIn.

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The Beginning of the End for Fake Accounts-

A few years ago, Klout changed its algorithm to offer users more accurate and transparent scores. The team explained that this would lead to a decrease in people’s scores.

When members realized that they had lost between 10 and 20 points overnight, many took to Facebook, Twitter, and their blogs to vent. The whole event triggered a passionate wave of conversations on the value of social influence.

The discussion was ignited again this month thanks to Instagram.

This week’s roundup also covers the latest developments in the Facebook and Google worlds. Read further for more not-to-be-missed news…

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6 social media campaigns you can learn from in 2015

Every end of year is a good time to reflect on what brands have done right and wrong in social media. While 2013 ended with a glimmer of hope despite some huge blunders, 2014 seems to have witnessed some notable improvements. Does it mean that the word “mistake” or “fail” will never be used next… Read more »

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This Week in Social Media-Audiences Own

On any given day, millions of people visit Facebook and Twitter to share their positive and negative experiences about products and companies. Social media has given them a voice and empowered them to redefine their relationship with brands.

The trend is not going anywhere. Consumers want to be heard. They want brands to pay attention. Unfortunately, a majority of them and marketers are still stuck in the old-fashioned way of doing business.

In this week’s roundup, we take a look at three reports that reveal why companies can no longer afford to overlook social media audiences.

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