According to a recent study, 89 percent of brands report success with their content marketing strategies. The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual content is quite challenging. There is good news, though. Creation is not required… Read more »
At Paper.li, our mission is to make the discovery of great content as seamless as possible for you. We know you like keeping your fingers on the pulse and unfortunately, time is often of the essence. We totally understand and don’t want you to miss out, so, we thought it’d be nice to assist you… Read more »
When it comes to return on investment in social media, many brands and marketers tend to apply old-fashioned thinking to intangible factors. You can’t put a dollar sign on every Tweet, Facebook like, LinkedIn post, or conversation. Or, as Gary Vaynerchuk puts it, “What about the hidden ROI of what happens in real life when… Read more »
Last week, the raging topic of social media discussions was a dress. No one seemed to agree on its colors (white and gold or black and blue?). No matter what we see in the photo, brands did not waste time trying to highjack the hashtag on Twitter and elsewhere. Bad idea or creative genius? I… Read more »
The #BizHeroes community has taught us a lot about building a community in the right way. The best insights from our members are in this article…
Each end of quarter is a great opportunity to see where the major social platforms (and social media) are headed. Facebook had another great year, as the reported numbers for Q4 2014 reveal. The same goes for LinkedIn. And while Twitter experienced slow growth, it still has potential to increase its user base.
With a growing number of users, especially on the mobile front, marketers and brands that want to survive the shift will have to throw all old-fashioned tactics away as soon as possible and instead start paying attention to online chatter.
In 2012, Pinterest hit the 10 million visitor mark. In the same breath, it also became the first network in history to reach the landmark so fast. Three years later, Pinterest does not show any sign of slowing down.
As similar visual platforms and messaging apps continue transforming the social media landscape, businesses find themselves forced to adapt to their markets. And, as today’s roundup shows, SMBs in particular are slowly but surely investing more time and money into hitting the right target…
In a recent roundup of predictions from the #BizHeroes community, I mentioned the need for brands to understand the relationship that ties them to their advocates and customers.
Whether we want it or not, technology has made people savvier. They now have more choices than ever. And they will take advantage of them.
It’s pretty hard to get organized and focus on being productive. On this post, you can find 10 of our favorite tools to help us get stuff done.