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5 Posts to Guide Your Content Optimization Efforts

A few weeks ago, Google launched a new update called “Mobilegeddon” that included a website’s mobile-friendliness into the SEO ranking system. Since going live, the Web has seen an increase of 5% in mobile-friendly sites. It seems Google succeded in raising awareness on the importance of optimization with this update. But a responsive website is not enough to keep your… Read more »

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Going Mobile Is No Longer Optional for Businesses

In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’. Three years later, this video has never been more relevant. 60% of U.S. adults now conduct product search on mobile devices before… Read more »

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How to Use Twitter and Pinterest to Build an Engaged Community

By now, most of us know that social media is a powerful medium. Not only does it allow us to stay in touch with family and friends but also it makes it easy to build an audience to connect with. Unfortunately, when I say it’s easy, it doesn’t mean that no effort is required. Consumers won’t automatically find… Read more »

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Facebook Wants to Be the Be-All and End-All for Marketers

March was another very busy month for the biggest social media platforms. So busy, in fact, that it’s possible we’ve missed a few of their announcements. Wonder what the social media world is up to lately? Don’t worry! Whether it is Facebook, Twitter, Instagram, or Google you are interested in, today’s roundup should cover it all… Read more »

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This Is Why Creation and Curation Are a Perfect Pair for Your Business

According to a recent study, 89 percent of brands report success with their content marketing strategies. The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual content is quite challenging. There is good news, though. Creation is not required… Read more »

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