Online marketing is facing yet another massive evolution, where the rules of engagement are starting to change. This happens every couple of years, as customers demand something new, and companies are scrambling to adjust their brand’s tactics accordingly. New technology is often a driving force behind such changes, and this time is no exception…. Read more »
Wonder how you can get started boosting your Social Media Presence? Founder of Razor Social and Social Media Service and Tools guy, Ian Cleary shared his favorites with us! Check them out!
All small businesses share something that no one can take away from them: passion. And, with online communication channels and networks, we can all share and enjoy that passion. How? By being human. It’s not your fault, we all forget that online interaction should be no different than face-to-face. Yes, you’re talking and communicating… Read more »
According to Twitter user statistics, 6,000 tweets are sent every second, adding up to 500 million tweets per day. That’s a lot of photos, links and videos to go through and just from one social network. There’s no question that we’re bombarded with lots of information every minute of our online presence which in turn… Read more »
There’s a new kid in town, called Blab.im, and it’s taking the digital world by storm. Here’s what you need to know and why you should consider it for your business.
Content is like an engine. Not just any engine, I mean the jet propelling, rocket-fuelled type. Not only does content drive prospective customers to your website, it’s also an opportunity to establish your voice as a knowledgeable professional in your industry. But, as more and more content is produced (there are 42.6 million new… Read more »
By now, you probably know that Facebook is the biggest social media platform around. Its 1.49 billion monthly active users make it the perfect space for small businesses in need of valuable exposure. Once your business is present on Facebook, you have to think of ways to maximize your views or let people know that… Read more »
Whenever I talk to entrepreneurs about Twitter, two questions keep coming back: “Why should I use it?” and “What are the benefits for my business?” My answer always goes like this: “Many of your potential customers are there.” Just do a Twitter Search and you will understand what I mean. Twitter also has some great… Read more »
Last week, we held our very first Paper.li Webinar where we were able to show how you could get started with your paper and answer many questions live. If you missed it or want to review it, we will be uploading it to our YouTube channel very soon. We learned many things during this first webinar… Read more »
When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting with others. How effective are newsletters, exactly? According to Convince &… Read more »