Published by

  Online marketing is facing yet another massive evolution, where the rules of engagement are starting to change. This happens every couple of years, as customers demand something new, and companies are scrambling to adjust their brand’s tactics accordingly. New technology is often a driving force behind such changes, and this time is no exception…. Read more »

Published by

  All small businesses share something that no one can take away from them: passion. And, with online communication channels and networks, we can all share and enjoy that passion. How? By being human. It’s not your fault, we all forget that online interaction should be no different than face-to-face. Yes, you’re talking and communicating… Read more »

Tags:

Published by

  Content is like an engine. Not just any engine, I mean the jet propelling, rocket-fuelled type. Not only does content drive prospective customers to your website, it’s also an opportunity to establish your voice as a knowledgeable professional in your industry. But, as more and more content is produced (there are 42.6 million new… Read more »

Tags:

Published by

A Brief Guide to Facebook Ads

By now, you probably know that Facebook is the biggest social media platform around. Its 1.49 billion monthly active users make it the perfect space for small businesses in need of valuable exposure. Once your business is present on Facebook, you have to think of ways to maximize your views or let people know that… Read more »

Tags:

Published by

These 3 small businesses rock Twitter

Whenever I talk to entrepreneurs about Twitter, two questions keep coming back: “Why should I use it?” and “What are the benefits for my business?” My answer always goes like this: “Many of your potential customers are there.” Just do a Twitter Search and you will understand what I mean.   Twitter also has some great… Read more »

Tags:

Published by

5 Great Tools for Sending Newsletters

When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting with others. How effective are newsletters, exactly? According to Convince &… Read more »

Tags: