According to a recent study, 89 percent of brands report success with their content marketing strategies. The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual content is quite challenging. There is good news, though. Creation is not required… Read more »
According the bureau of labor statistics, Millennials will be the largest generation in the workforce in 2015. But does that mean Gen Xers and Boomers are out of the picture?
A year ago we set out to build a “no sell, all tell” community with our community. The result? Read on and find out! We’re darn proud of our #BizHeroes!
What is community building for you? Here’s what I’ve learned during the past years about it.
Your digital strategy needs to shoot for where the puck is going, not where it is today. How are you doing with this?
Editor’s note: The interest in the #90DaystoEllen campaign is still alive and well more than a year after the campaign’s end. What does that say for social campaigns done well? They live much longer than we dare to imagine. Today’s #BizHeroes chat rippled through the Twittersphere with more than 23 million impressions in just sixty… Read more »
Brand stories have become a top marketing strategy, and the most successful stories make the collective voice of their audience the leading lady. Finding the collective voice of your audience is no easy task. Basic tools, a bit of luck, and perhaps you’ll hear a little digital peep.You’ll need to upgrade the tools and create… Read more »