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This Is Why Creation and Curation Are a Perfect Pair for Your Business

According to a recent study, 89 percent of brands report success with their content marketing strategies. The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual content is quite challenging. There is good news, though. Creation is not required… Read more »

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Editor’s note: The interest in the #90DaystoEllen campaign is still alive and well more than a year after the campaign’s end. What does that say for social campaigns done well? They live much longer than we dare to imagine. Today’s #BizHeroes chat rippled through the Twittersphere with more than 23 million impressions in just sixty… Read more »

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Brand stories have become a top marketing strategy, and the most successful stories make the collective voice of their audience the leading lady. Finding the collective voice of your audience is no easy task. Basic tools, a bit of luck, and perhaps you’ll hear a little digital peep.You’ll need to upgrade the tools and create… Read more »

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