Liz Wilson writes copy in the Marketing Communications team at Orange Switzerland and used to edit this blog. She likes talking about content, copywriting and social media on her personal blog.

Social Media Helps Keep Travellers on the Road

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Want tips on how to use social media for your public sector organisation? Russel Lolacher and the communications teams at  the British Columbia Ministry of Transportation and Infrastructure in Canada can help. The teams, of which Russel is Social Media Director, are working to increase the ministry’s engagement and online presence through TranBC and DriveBC. TranBC engages in conversations with BC residents and… Read more »

Speed Up Your Sales With the New Social Selling

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In part one of her interview, Barbara Giamanco, President and Social Sales Strategist of Social Centered Selling, set out the basics of ‘social selling’. Here Barbara, a leading thinker on the evolution of selling, co-author of The New Handshake: Sales Meets Social Media, author of the Harvard Business Review article Tweet Me, Friend Me, Make… Read more »

Get Started with Social Selling

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Have you been wondering how to up your sales? Barbara Giamanco is President and Social Sales Strategist of Social Centered Selling, and a leading thinker on the evolution of selling. Co-Author of The New Handshake: Sales Meets Social Media, author of the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy, and publisher… Read more »

Social Media in the Legal Classroom

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Paul Drury teaches EU law at Sunderland University in the UK, is writing a textbook on the subject, and publishes the Students’ Guide to #EU Law in Action on Paper.li. He uses it inside and outside the classroom as a way of keeping himself and his students up to date on European legal matters. Tell… Read more »

Marketing Real Estate: Tips From A Pro

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How do real estate firms market themselves on social media? Molly Heyen, Executive Coordinator of Chicago City Estates, has some useful tips, including using Paper.li to be noticed by power tweeters like museums and city influencers. What is so great about living in Chicago? Chicago is a very walkable city with a diverse population. It… Read more »

Independent Publishing For A Worldwide Market

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Guy Boulianne founded his own internet-based book publisher, Éditions Dédicaces, which makes extensive use of the latest publishing technology and social media, including Paper.li. He’s also marketing his own eBook reader. He talked to us about how he runs a thriving publishing company in the age of the eBook. Tell us about Éditions Dédicaces We are… Read more »

New Ways to Break the Humanitarian News

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How do you get ‘forgotten’ humanitarian stories seen in a world where so much news conflicts for attention? For Julie Mollins, a senior journalist with the Thomson Reuters Foundation, the charitable arm of Thomson Reuters which owns the Reuters news agency, it is by creating and nurturing communities-based ad-free news channels. Julie is communities editor… Read more »

Be Human, Be Likeable, Be Successful

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Rohit Bhargava, marketer, professor, author and speaker, talks about his new number one marketing bestseller exploring why we want to do business with people we like.

Sisters Pioneer the Art of Digital Mags

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Sisters Pioneer the Art of Digital Mags

If you love high-quality magazines, you will adore SisterMAG. It is produced with passion by Toni and Thea Neubauer, who are showing the world how a digital-only magazine can be not only a thing of beauty but also a viable business.

WaterAid Shows the Power of Content

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WaterAid is innovating on social media to tell ‘the story of water’. Joe Downie shares some experiences and tips, including using a Pro Paper.li to build authority and Instagram to increase engagement.