Kelly's a Digital Operations Specialist and Social Brand Strategist. She helps Startups and SMBs build lean marketing operations leveraging Social Media to support business goals and connect with the people who matter most. As former Head of Community and Communications for Paper.li, she was responsible for building community-centric operations to support Paper.li's rapidly growing user-base and founding #BizHeroes, Paper.li's Brand Twitter Chat that takes place Tuesdays at 2pm ET.

Content Creation: Know Your Rights, Keep It Legal

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Q: What’s more painful than having to pay $8000 dollars for image copyright infringement penalties? A: Being sued for $150,000 dollars. Not too long ago I was asked by someone if they could re-use an image that I had used in a recent blog post. Without thinking twice, I said yes — as long as… Read more »

Google+: The Grass is Always Greenest When It’s Watered

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A couple of weeks ago Vic Gundotra, ‘the father of Google+‘, announced that he was leaving and media outlets jumped on board giving their take on what it all meant for the future of the platform and businesses alike. TechCrunch published a fairly controversial piece stating what many believe to be true already — that… Read more »

The Top 5 Content Marketing Tactics (And How to Get More out of Them)

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Are you wondering if your marketing tactics are effective? You’re not alone. According to the Content Marketing Institute research both B2C and B2B small business marketers are setting themselves up for success; documented content strategies are increasing along with content marketing usage and tactics, however only 60 percent of B2C marketers and 45 percent B2B… Read more »

21 tips for better visual storytelling

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Is your content putting your readers to sleep? Chat Social Media trailblazer, CMO of BRANDERATI and WSJ best selling author Ekaterina Walter shares the skinny on how to keep your readers engaged!

Part II: Mindful Curation with Judy Gombita

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Judy publishes the daily paper @PRConversations Champions and is a member of the Paper.li Business Heroes program; a program dedicated to promoting and recognizing outstanding individuals in the Paper.li community.