Judy Gombita is a Toronto-based hybrid public relations, communication management and social media strategist, with more than 20 years of employment and executive-level volunteer board experience, primarily in the financial and lifelong learning non-profit sectors. She is the co-content editor and Canadian contributor (since 2007) to the global, collaborative blog, PRConversations and also wrote a monthly column on social PR on the Maximize Social Business site for two years. She is an editorial advisory board member (and contributor) to The Journal of Professional Communication (JPC).