Iva Ignjatovic is a small business owner, writer and business strategist helping small businesses transform and adapt to the digital world. Follow her on Twitter @IvaIgnjatovic.

Brand Personality and Customer Engagement in the Digital Age

Published by

brand personality

What could be the worst thing to hear about your brand’s personality? Maybe that it is obnoxious, narcissistic, arrogant, rude, unreliable… or even no words, just one loud yawn? However, even if negative remarks are used to describe your brand… you should look at the bright side – at least your brand was noticed. Yes,… Read more »