How do you ensure your content flows continuously? Publishing around current events, seasons and holidays are a great place to start. News organizations are masters at this. No example shines brighter than the month of December. Year after year, they run stories about Christmas decorations. More recently, they’ve put a “green” spin to it by… Read more »
Posts By: Evren Kiefer
Evren is a writer/editor interested in content strategy. The interplay between culture and networked technologies has been a long time passion. He writes, both in English and in French, about these and related topics on evrenkiefer.com.
Late as I’ve come to George R.R. Martin’s “A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social media. If we can understand how to drive engagement over such long pieces of writing, we will become better online storytellers…. Read more »
Are you making the most of your metadata? Not sure? No? Get some simple tips here. Yes, we said simple.
The web is a place for connection and wonder. But it is also a place for measurements, lots of measurements. With all the numbers flying around our heads, web and social analytics tools used to make me throw my arms up in the air. They can tally: how many followers, favourites and RTs you get… Read more »
Writing is the foundation you’ll build your success upon. Believe me. Whether you’re working on a business plan, a marketing kit, a blog, a newsletter or an ebook… Writing is always the first step.
Gamification is a very popular term with web product managers these days. It designates the introduction of game mechanics into seemingly unrelated products and processes. With the success of social video games such as Farmville and services such as Foursquare which give you points and badges to reward engagement, social gaming mechanics have arrived in the… Read more »
Engagement is difficult to get and even more difficult to keep. Whether you get no comments at all or too many, they are always an issue online. Here’s some advice to help.
There’s a place for curation in news organisations. Media are starting to look for the right mix.
Case studies prove being original still translates into page-views, staff satisfaction and better branding.