Paper.li Blog Staff Writer, Cendrine Marrouat is a French-born social media coach, curator, and author. She is the founder of Social Media Slant and the #smslantchat Twitter chat. Her latest e-book release, "The Little Big eBook on Social Media Audiences: Build Yours, Keep It and Win", is a comprehensive guide focusing on the four pillars of audience building. Follow her on Google+.

This Week in Social Media: Audiences Own the Conversation. Are You Listening?

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This Week in Social Media-Audiences Own

On any given day, millions of people visit Facebook and Twitter to share their positive and negative experiences about products and companies. Social media has given them a voice and empowered them to redefine their relationship with brands.

The trend is not going anywhere. Consumers want to be heard. They want brands to pay attention. Unfortunately, a majority of them and marketers are still stuck in the old-fashioned way of doing business.

In this week’s roundup, we take a look at three reports that reveal why companies can no longer afford to overlook social media audiences.

This Week in Social Media: It’s a Mobile World!

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It's a mobile world

Mobile devices now rule the world. Most of our conversations take place via apps like WhatsApp or Viber. It is a trend that has also changed expectations when customers browse websites.

This week’s roundup touches on mobile, marketers and measurement practices.

Marty Smith: The New E-commerce Must Tell Stories

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Marty Smith

Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.

Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.