Paper.li Blog Staff Writer, Cendrine Marrouat is a French-born social media coach, curator, and author. She is the founder of Social Media Slant and the #smslantchat Twitter chat. Her latest e-book release, "The Little Big eBook on Social Media Audiences: Build Yours, Keep It and Win", is a comprehensive guide focusing on the four pillars of audience building. Follow her on Google+.

Instagram for Your Business? Yes, with These 5 Tips

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Instagram for your business tips

It’s very probable that you’ve have heard of Instagram by now. With more than 77 million users in the US and 300 million monthly active users around the world, this platform is a treasure trove of food, cat, and travel pictures. But that’s not all. In a world where Facebook is overcrowded and requires payment… Read more »

5 Twitter Lists You Should Create Today

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Twitter Lists

Following accounts can get out of hand sometimes on Twitter. There’s a lot of really interesting people there so I am subscribed to many! As a result, my Timeline keeps changing, and it can be a bit frustrating when I want to keep up with new content. Thankfully, Twitter has a wonderful feature called Lists, which allows… Read more »

5 Types of Content That Perform Best

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5 Types of Content that Get the Most Shares

Have you ever wondered why some small businesses get constant recognition online, while others keep struggling? The answer to this question is not simple. In a world where 3 billion people and counting have access to an Internet connection, the visibility contest has never been harder to win. The concept of popularity is, honestly, quite… Read more »

3 Tips to Share Your Blog Posts Successfully

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3 tips to share your blog posts successfully

Here’s the scenario: You have just finished writing a post for your blog. If you’re happy with the result, you then publish it. But, you need people to read it! It’s time to share with your audience on social networks. You then go to your accounts to copy and paste the title along with the… Read more »

5 Posts to Guide Your Content Optimization Efforts

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5 Posts to Guide Your Content Optimization Efforts

A few weeks ago, Google launched a new update called “Mobilegeddon” that included a website’s mobile-friendliness into the SEO ranking system. Since going live, the Web has seen an increase of 5% in mobile-friendly sites. It seems Google succeded in raising awareness on the importance of optimization with this update. But a responsive website is not enough to keep your… Read more »

Marketers Are Starting to Adapt to Consumer Habits

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Marketers Are Finally Adapting to Consumer Habits (1)

For a very long time, brands and marketers had the upper hand online and offline. All they had to do was to send promotional content like coupons, and wait for customers to stop by their websites and stores. The last five years have proven that you can never rest on your laurels, though. Things have changed…. Read more »

Going Mobile Is No Longer Optional for Businesses

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Going Mobile Is No Longer Optional for Businesses

In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’. Three years later, this video has never been more relevant. 60% of U.S. adults now conduct product search on mobile devices before… Read more »

4 Strategies to Win the Community-Building Battle

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4 Strategies to Win the Community-Building Battle

What makes a community special is its members. Their actions and loyalty allow it to last and thrive. However, the magic won’t happen by snapping your fingers. Your audience needs good reasons to “meet and greet” regularly. One of them is the amount of giving without expectations. Another is the two-way, non salesy conversations. And… Read more »