Paper.li Blog Staff Writer, Cendrine Marrouat is a French-born social media coach, curator, and author. She is the founder of Social Media Slant and the #smslantchat Twitter chat. Her latest e-book release, "The Little Big eBook on Social Media Audiences: Build Yours, Keep It and Win", is a comprehensive guide focusing on the four pillars of audience building. Follow her on Google+.

10 Great Quotes to Motivate You

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10 great quotes to motivate you

I don’t know about you, but I love a good quote. It helps me focus on the task at hand and motivates me to be the best I can be. In today’s post, I would like to share ten of my favorites for this year. It is my hope that they will give you good… Read more »

A Brief Guide to Facebook Ads

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A Brief Guide to Facebook Ads

By now, you probably know that Facebook is the biggest social media platform around. Its 1.49 billion monthly active users make it the perfect space for small businesses in need of valuable exposure. Once your business is present on Facebook, you have to think of ways to maximize your views or let people know that… Read more »

These 3 Small Businesses Rock Twitter

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These 3 small businesses rock Twitter

Whenever I talk to entrepreneurs about Twitter, two questions keep coming back: “Why should I use it?” and “What are the benefits for my business?” My answer always goes like this: “Many of your potential customers are there.” Just do a Twitter Search and you will understand what I mean.   Twitter also has some great… Read more »

5 Great Tools for Sending Newsletters

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5 Great Tools for Sending Newsletters

When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting with others. How effective are newsletters, exactly? According to Convince &… Read more »

6 Tips to Turn Negative Customer Feedback Around

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6 tips to turn negative customer feedback around

A couple of weeks ago, I came across a one-star review of one of my books. Well, I am not sure if you can call it a review, as there was no comment. Contrast that to the three-star review another book of mine received back in 2009. The rating was followed by detailed thoughts. The… Read more »

4 Ideas to Find New Customers Online Without Breaking the Bank

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By now, you have probably read everywhere that social media is a boon for businesses. This ‘chorus’ is served on pretty much every business marketing blog out there. Don’t get me wrong. It’s a good chorus. Social media IS the best platform for promotion in history because of the sheer number of users and affordability. But this… Read more »

4 Things You Should Never Say to Your Customers

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Small Businesses: Here Are 4 Things You Should Never Say to Customers

Have you ever lost patience while waiting in line because it wasn’t moving fast enough? Or have you felt annoyed after reading a nasty comment directed at you? I know I have. And I have my limbic system to thank. Also known as the ’emotional brain’, this is the area of the brain that responds to stress and perceived threats…. Read more »

3 Simple Ways for Small Businesses to Win on Pinterest

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3 Simple Ways for Small Businesses to Win on Pinterest

When navigating online, you’ve probably seen that many of your competitors are using Pinterest to promote their business. So, you decided to also give it a try. After opening your Pinterest profile; optimizing it with a great photo, concise bio and your website link; you then upgraded it to a business account. But, where do you go… Read more »