Twitter and Facebook Boost e-commerce offerings

Twitter and Facebook are known as busy companies. Their teams experiment with new features almost daily. However, only a few make the cut and are officially mentioned.

This week’s roundup covers some of the latest major happenings for the two platforms since mid-November, including developments in the e-commerce area. You will also find some information on Livefyre’s new content management platform.

A New Twitter Card Is Here

Twitter has indexed its half trillion Tweets into its search engine. Yes, you read it right. You can now search through all the public updates ever published!

To unearth (very) old Tweets, all you have to do is enter a range of dates at the bottom of the Twitter Advanced Search page. Here is an example of results for “marketing”:

Twitter archived results

Note that while complete results from the full index are available from the “All” tab in Search on the web and iOS and Android apps, more Tweets will appear in the “Top” tab over time.

According to AllTwitter, the API for that index is not available to third-party developers.

As hinted in one of our latest roundups, you can now share Tweets privately via Direct Messages. Here is how things work (from the Official Twitter Blog):

“To do this from either the iOS or Android mobile apps, long-press the Tweet in your timeline and choose ‘Share via Direct Message.’ On twitter.com and TweetDeck, tap the ‘••• More’ icon and select ‘Share via Direct Message.’ The person you share a Tweet with will get a push notification, and the Tweet will display directly in the conversation.”

Mac users will have to wait before they can use the feature on TweetDeck.

Twitter is also rolling out a new type of Card for U.S.-based advertisers. With Twitter Offers, which work like regular Twitter Ads, they can promote discounts on the social network. A user must add them to their credit or debit card to be able to redeem them online or offline.

Twitter Offers

Source: https://blog.twitter.com/2014/introducing-twitter-offers

“After users add a Twitter Offer to their credit or debit card, that card information will be encrypted and safely stored to make it easier for them to claim other offers or make purchases on Twitter in the future,” says Tarun Jain, group product manager, on the Twitter Blog. “We also give users the ability to remove this information from their account at anytime.”

Finally, the move towards a more personalized experience on Twitter is taking shape. Recode reports that the company will soon start automatically collecting data on apps users install on mobile devices. One of the reasons given by the team is the ability to show more promoted content in Timelines.

When data collection becomes effective, users will see a prompt. They can easily opt out of the process, as outlined by Twitter in its Help Center.

Livefyre Releases an Enterprise-level Content Management System

Livefyre, the technology company that acquired Storify in September 2013, is back in the news. This time, it has a new tool for us: Livefyre Studio.

The product, a major update of its social content platform, is aimed at organizations, brands, and marketers interested in leveraging user-generated content and bringing the conversation to their websites, blogs, mobile apps, and other digital properties in real-time. No coding skills required!

While similarities with Storify immediately come to mind, Studio is a “central command center” for the company’s collection of tools. Content can be automatically aggregated or hand-picked from social media platforms (e.g., Twitter, Facebook, Instagram, URLs) or Livefyre Comments, Reviews, Live Blog, and Chat.

“In a single workspace, moderators can view and manage both the native and social conversations appearing on you properties, request usage rights for user-generated social content, and engage in conversations directly from the queue,” says Livefyre’s Founder and CEO, Jordan Kretchmer on the company’s blog.

 Livefyre studio

Source: http://web.livefyre.com/studio/

Studio also has an analytics section that allows you to keep an eye on campaign performances. And design can be customized to ensure that it aligns with your brand’s look and feel.

For more information on Studio, click here.

Facebook Has New Tools in Store for Marketers

November was another busy month for Facebok. The company released a new app for Groups. It also extended its structured status updates to pages. Now administrators can add emoticons for activities and feelings to their messages.

After FB Newswire, a Page dedicated to newsworthy content, Facebook has rolled out FB Techwire. While the Storyful-powered resource is aimed at journalists, marketers may also find it useful, as it surfaces “breaking news, first-person analysis, photos and videos posted to Facebook by technology influencers and organizations.”

Two weeks ago, we announced that Facebook was in the process of updating its terms of services and policies. The changes were officialized this week.

So, what can marketers and brands expect? Essentially, better and safer e-commerce options and more user control over ads. For example, Facebook is testing a Buy button to make product sales possible directly from the social network. The experiment is limited to a few regions right now.

Starting on January 1, 2015, users will be able to opt out of ads based on their apps and the sites they visit. The company also wants to make sure that people understand privacy, the way their information is used, and how its array of services works:

“We use the information we collect to improve your experience. For example, if you’re locked out of your Instagram account, you can use your Facebook information to recover your password. Nothing in our updates changes the commitments that Instagram, WhatsApp and other companies have made to protect your information and your privacy.”

(Source: https://www.facebook.com/about/terms-updates/)

Finally, according to several sources including Wired, Facebook is working on Facebook at Work, an enterprise-focused product that would allow professionals to collaborate on work. The platform would have a newsfeed, groups, and messaging capabilities.

Mashable mentions that it “will be entirely separate from personal accounts, with no information from a user’s social profile appearing on his or her professional page, and vice versa.”

Before We Go…

Do you know that Medium has launched its own open-source tool? Charted automatically creates charts from data.

To use it, visit www.charted.co and paste the link to a .CSV file, including Dropbox share links, or Google Spreadsheet. Charts can be customized, shared, and downloaded.

 Charted Medium

For more information on Charted, read this article.

What news surprised you the most?

Cendrine Marrouat
Paper.li Blog Staff Writer, Cendrine Marrouat is a French-born social media coach, curator, and author. She is the founder of Social Media Slant and the #smslantchat Twitter chat. Her latest e-book release, "The Little Big eBook on Social Media Audiences: Build Yours, Keep It and Win", is a comprehensive guide focusing on the four pillars of audience building. Follow her on Google+.

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