If you’ve ventured off to the market lately, then you’ve already seen how Christmas skipped right over Halloween and Thanksgiving.
Yes, the Holidays seem to arrive sooner every year generating both detractors and supporters. If you’re like me, then you’re delighted to enjoy Christmas Carols as early as possible. Heck, I blast “Santa Claus is coming…” in July (probably the result of growing up in the tropics). But in reality, I understand that there’s a day and a time for everything and that we need time to plan ahead.
With that in mind, now is a good time to prepare your content strategy for the Holidays. What should we do to make sure the holidays are covered with good content?
Define your jolly-goal
When you sit down to plan ahead, it’s good to jot down words and get a clear idea of what you want. You need to make a decision of what you want to achieve with your holiday season content. Is it increased sales? Brand communication? Do you just want to be present during the season?
Make sure you have a clear idea of what you want the outcome to be. If you’re struggling with this, Cody Higdem from Saga Swell wrote a very helpful beginner’s guide to defining your objectives for content marketing that can help you.
Shower yourself with information-flakes
Ok so you’ve got your goals set and your objectives down, now it’s time to research. Remember, it’s the holidays, so you may want to lit your pine tree scented candle and sip on your warm apple cider while you find out everything you can about content during the holiday season. This is where you will look for trends, examples and ideas.
It’s time to Deck your Content Walls
Depending on the type of content you will work on, you need to set your time aside and make sure you have everything ready. Think about the message. For inspiration, review past campaigns and look to your community for inspiration. That’s exactly what we did November 25th (you can view the Hashtracker here)
We asked the #BizHeroes community for their favorites and here’s what they shared:
1. Coca-Cola’s 70’s Christmas shared by Cheval John
2. Jingle Hoops shared by Webquacker
3. The biggest prize is sharing, Spanish Lottery ad shared by Alicia Rodriguez
4. This is our Season shared by Jacob Henenberg
6.WestJet’s Christmas Miracle shared by Judy Gombita & Plumlytics
It’s important to remember: The type of medium you choose to use is key, what works for video or audio doesn’t necessarily work for a blog post and vice versa. Even if it’s surprising, sometimes simplicity will make your content the winner. A good example of this was Sephora with their Sephora Claus campaign.
Sephora Claus was a Social Media holiday campaign created by the high-end French make-up brand of the same name (sans the Claus, haha). Sephora encouraged their social media followers use the hashtag #sephoraclaus and tweet their holiday wish list. The brand then granted one of those wishes each day! Pretty sweet, huh? Simple and right to the point.
Enjoy a cup hot cocoa and watch your content light up!
Since you’ve started to prepare beforehand, you will be able to enjoy your Holidays without worry. Now it’s time to bake cookies and work on your resolutions while checking how your holiday content strategy is performing.
Did I miss one of your favorite tricks? Share them with us below!