This week in social media

At Paper.li, we love delivering information that matters to you. We want to save you time and help you make savvier business decisions.

With that idea in mind, we have decided to launch a weekly roundup of the most important happenings in the social media world. Every Monday, we will highlight three news items or stats that you must know.

For this first roundup, you will have a mixture of both. Facebook, Twitter, and LinkedIn having announced their third-quarter results for the year, we had to share some of the numbers.

Read on for more information about autoplay video ads on Tumblr and Instagram and Reddit’s new crowdfunding platform.

Facebook, Twitter, and LinkedIn Reveal Q3 Results

It has been a good quarter for three of the biggest social media platforms out there.

Let’s start with Facebook. The site now boasts an active monthly userbase of 1.35 billion. (1.12 billion on mobile!) Daily, 864 million users log into their accounts to connect with others; 703 million interact from mobile devices alone! There are also 700 million monthly active Groups users. And interactions between public figures and fans are booming — 1 billion per week.

“As our results show, our approach here is working,” said CEO Mark Zuckerberg during last week’s earnings call. “We continue delivering value for businesses as we work to improve the quality of ads in News Feed by reducing low-quality content and improving our targeting to show more timely and relevant content.”

During the call, Zuckerberg also discussed Facebook’s future plans. Users can expect more emphasis placed on video, news, search, and mobile apps and communication, with Instagram, Messenger, and WhatsApp. Advertising will also be on the menu:

“This quarter we opened our Audience Network to all developers and publishers, allowing over 1.5 million advertisers on Facebook to extend their campaigns across mobile and for developers to begin monetizing their apps. We’re also excited by the continued adoption of App Links, our deep-linking technology for mobile apps. App Links is now used by hundreds of apps across iOS, Android and Windows Phone, and in just the past six months, developers have created links to more than 3 billion individual destinations in these apps.”

Facebook’s CEO is inviting users to join him for a community Q&A on November 6. More information is included below.

Q3 2014 saw another platform gain momentum: Twitter. On average, its monthly active userbase reached 284 million, 80 percent of whom came from mobile devices. Timeline views were at 181 billion, an increase of 14 percent since last year.

Those who attended the earnings call also heard CEO Dick Costolo discuss some of the company’s goals, namely: an improved experience for new users, better delivery of content, and new apps and services.

“We will continue to innovate on ways to better organize our content to deliver the right experiences at the right time for all types of users logged in, logged out and on syndicated partner properties.”

This announcement confirms the company’s potential foray into a Facebook-like, algorithm-based timeline, and follows the ones made by new CFO Anthony Noto and on the Twitter Blog:

“We recently ran experiments that showed different types of content in your timeline: recommended Tweets, accounts and topics. Testing indicated that most people enjoy seeing Tweets from accounts they may not follow, based on signals such as activity from accounts you do follow, the popularity of the Tweets, and how people in your network interact with them. These experiments now inform the timeline you see today.”

When it comes to LinkedIn, membership has increased steadily during Q3. The platform has 332 million members, among whose 90 million are unique monthly visitors. And three in four new profiles are created by professionals living outside the United States. China provides many of those signups.

The biggest stat of all, though, comes from the mobile front. Traffic via mobile devices now accounts for 47 percent of all traffic to the platform!

In other news, you may want to log into your Slideshare account and try this cool new feature.  “Professional Journey” lets you create an interactive presentation of your LinkedIn résumé. Here is an example below:

“The Professional Journey tool is the first – but not the last – way to create and publish relevant content on SlideShare with one click – stay tuned for new developments,” says the LinkedIn Blogh.

Video Ads Arrive on Instagram and Tumblr

You may have noticed them. Autoplay video ads have slowly but surely taken over our Facebook streams. Now, Tumblr and Instagram are getting them.

According to AdvertisingAge, the micro-blogging platform is testing sponsored video posts with 11 brands (e.g., Lexus, Universal Pictures, JCPenney, and Hulu) before making them available to all advertisers later this month.

The ads will be muted by default and will take advantage of Tumblr’s new player, which offers automatic looping and the ability to “pop out” videos. Users can watch them while scrolling their dashboards. Advertisers will be charged on a ‘per-view’ basis. However, looping views and shared videos will not count.

Pop-out videos tumblr

After six months of tests, Instagram is finally launching similar sponsored posts. The Facebook-owned visual platform has five partners: Disney, Activision, Lancome, Banana Republic, and CW.

You can expect the video ads to have the same duration as other videos uploaded on the platform. Audio will be muted until you decide to tap the volume control.

You can check AdWeek for examples of Instagram sponsored posts. 

Reddit’s First Foray into Crowdfunding

The front page of the Internet is back in the news. On Wednesday, Reddit unveiled its new crowdfunding initiative.

Called redditmade, the service gives Reddit members ages 14 and over the ability to raise money to sell customized products. Think of it as the Kickstarter for physical goods. (e.g. T-shirts, hats, stickers, glasses…)

redditmade

So, how do things work? Just upload your design, create your campaign, and wait for the admin team to approve it. Once the process is completed, you will have 30 days to reach your goal.

“If enough people pledge to buy your product by then, we’ll start making it! You can receive all the proceeds from your campaign [minus a small fee], or you can donate them to any other person or cause you want.” (Source: redditmade)

Note that funds are only deducted when the goal is met. Further, if the moderators of a subreddit endorse your campaign, it will become featured and may receive complimentary ads on reddit for the subreddit with which it is associated.

This is not Reddit’s first money-making effort. In 2009, the team released Reddit Gifts, an international, online, anonymous gift exchange and online marketplace. There is also Reddit Gold, a premium membership program.

Before We Go…

Did you notice that Pinterest profiles have been redesigned?

Pinterest new profile

Go check yours right now at https://www.pinterest.com/me.

See you next Monday! We’ll have a few social media stats to share with you.


Cendrine Marrouat
Paper.li Blog Staff Writer, Cendrine Marrouat is a French-born social media coach, curator, and author. She is the founder of Social Media Slant and the #smslantchat Twitter chat. Her latest e-book release, "The Little Big eBook on Social Media Audiences: Build Yours, Keep It and Win", is a comprehensive guide focusing on the four pillars of audience building. Follow her on Google+.

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