You know the saying, “time flies”, right? Well, if you work in social media or leverage social media to promote your brand via curation, you may find this saying a little outdated. Time doesn’t fly; it zooms past us.
Content never sleeps. Something is happening every second of the day. (Check out the live map of activity across WordPress.com if you don’t believe us.)
In 2014, there are 31 percent more bloggers than 3 years ago. And with the growing interest in blogging as a branding tool, this percentage may very soon be obsolete.
As such, the never-ending flow of information will keep getting bigger. It will also be harder for good content to find its way to people’s devices – unless its source already has high visibility.
So, what do you do when you are a curator or marketer with limited time and resources? Let us help you. Here are two tools that will deliver quality content directly in your Inbox.
Many people love to hate Google+. Yet, this social platform is a gold mine!
“How is it even possible to find great content,” you ask? The answer lies with three underused features.
Google+ has a powerful search functionality that indexes public posts and posts that have been shared with you.
Search results can be sorted by posts, pages / profiles, communities, photos, members of your circles, events, and more. Additional filters include relevance (“Best of”) and timeliness (“Most recent”).
Don’t forget to check out the Explore tab in your general menu (next to your Circles). There, you will find trending hashtags and content shared by Google+ users who are not in your Circles.
Every time a user publicly shares a public link, picture, video, or update posted by someone else, Google+ creates a dedicated Ripples page for that content.
The page shows you the names of the sharers and their comments. Each has their own circle — the bigger the size, the more influence. Every public reshare they trigger will be accounted for in that circle. To see comments, hover over names.
On the Ripples page, you will also see:
- The activity around the post (animated visualization and line graph)
- Statistics on the content (top influencers, languages of sharers, and post virality)
Subscription to Circles and Communities
Have you found anything interesting? Great! Now, time to add the sharers who have impressed you the most to a specific Circle. You will use it as a subscription list.
If you don’t know how to create Circles, the video below should help:
To circle a profile or page, click the name and mouse over the Follow button on the next page. Then select the Circle in the dropdown list.
Next, click the Circle’s name in your menu section to access the Circle’s stream. Click the bell icon at the top right to turn notifications on.
You can do the same with the Communities you don’t want to miss content from. The option is located right under the community’s title.
There is one step remaining: Allowing Google+ to send you notifications via email.
Scroll down your profile settings page. In the “Receive notifications” area, check two boxes:
- Posts: “Shares a post and they’re in a circle you subscribe to”
- Communities: “Shares something with a community you get notifications from”
Now, every time someone from the Circle or Community posts something new, you will know!
A word of caution. Some communities have hundreds or thousands of members. You may end up receiving many emails.
Do you know that you can achieve pretty much the same results with Paper.li? To get there, all you need to do is fine-tune your paper(s) settings.
For example, why not have a paper gathering your favorite resources? This is one way I am using Paper.li.
The goal of this paper is to:
- Highlight the blogs and bloggers that are big on creating and curating quality social media content.
- Avoid subscribing to each blog separately and thus reduce Inbox clutter.
Not sure how to create a paper? The video tutorial below should help you.
Content Source Selection
Like Google+, Paper.li has a powerful search engine that surfaces sources based on relevancy.
In your Paper Settings Dashboard, click the “Content” tab. Enter a keyword, a link, or the name of a blog, website, or person in the box. You can add results from Facebook, Twitter, Google+, YouTube, and RSS feeds – up to 25 sources.
Paper.li also allows you to prioritize sources. Drag and drop the most important ones to the top for them to appear in the Headlines.
Not sure if you’ve heard about this, but you can now rename your paper sections, including photos and videos. This new Pro feature will save you even more time!
In the “Content” area, scroll down to locate “Content Filters”. From there, click on “Paper Sections” and “Rename Paper Sections.” Then, change the labels to your heart’s content.
The renamed sections function in the same way as the default categories. They are displayed based on the sources you have selected.
We understand that curators are busy folks. That’s why we give you the option to change the publication frequency of your paper via the Publishing Schedule area.
Finding a daily paper overwhelming? Why not switch to weekly? This could be very useful if some of your sources create and share a lot of content.
Pro users, don’t forget that you can make your papers private! Only you and the collaborators you have invited will be able to see it.
A private paper is perfect for market, industry or trend monitoring, or if you need a “personalized dashboard” feel.
Now, inquiring minds would like to know: What tools do you use to find the best content to share with your audience? And what are your tips for a more productive Inbox?