A couple of weeks ago Vic Gundotra, ‘the father of Google+‘, announced that he was leaving and media outlets jumped on board giving their take on what it all meant for the future of the platform and businesses alike.

TechCrunch published a fairly controversial piece stating what many believe to be true already — that G+ is Walking Dead and the reshuffling of over 1000 employees around the news of Vic’s departure was confirmation.

When Google+ launched back in 2011, it was revered as the platform that would give Facebook a run for its money. Today, there is a lot of contradictory data and two clear camps of marketers have emerged:

So who’s getting ahead on G+?

The grass is always greenest when it’s watered.

I spend a low to average amount of time on G+ and I can say that my profile probably isn’t a statement of success in most people’s eyes. I have been circled just over 700 times and boast 153,000 views. Is that good or bad? I don’t know. But based on my current activity I find it shockingly positive.

Set aside numbers and think about this: I receive four to five emails daily from people who have found me on G+ and would like to know more about our service. That is incredible lead generation for very little “activity”.

Who’s doing G+ right in my eyes? People like Cendrine Marrouat, Martin Smith, Jason Darrell, Mike Elgan and Sarah Santacroce are just a few proving the point that G+ is neither a Ghost Town nor a Bust. They have made a commitment to invest time on the platform educating and interacting with their community and in return they are reaping the rewards and thriving.

There are thousands of people and marketers who are taking advantage of clean, non-advert populated timelines to promote their business and are seeing results.  Even Brands and industries that historically have a hard time making headway, like financial services, are thriving. Vanguard is a stellar example. They belong to more than 800,000 circles — they must be doing something right.

In the flurry of articles and posts being written around the future of G+, this week’s Tuesday #BizHeroes Tweet Chat will focus on the recent events and speculation around G+.  I’ve invited Marty Smith, Entrepreneur, Internet Marketer, curator and founder of Curagami, the Enterprise Crowdfunding Platform, to share his insights on using Google+. Marty brings both strategic and tactical wisdom to the table and will share best practices, thoughts and tips on the why, what and how to get the most out of G+.

Below is a round up of a few favorite articles and posts on the topic.
If you’re currently using G+ as a part of your marketing strategy join us and share what’s working and what’s not. See you at 2pm EST, #BizHeroes

Note: G+ isn’t alone in being the object of criticism either. Earning and growth reports for Facebook, Twitter and LinkedIn are prompting a lot of questions and concern over the viability of these platform and consequences for marketers.

Over the next weeks we’ll be dedicating #BizHeroes to covering current events around platforms such as Facebook, Twitter and LinkedIn. Our next Platform in the Spotlight on #BizHeroes is LinkedIn, May 27th with Small Business and LinkedIn expert, Sarah Santacroce.

Photo credit: sakhorn38

Kelly's a freelance digital marketer and social brand strategist. She helps companies understand how to use social media to build communities for marketing, customer care and product development.

As former Head of Marketing and Communications for, she was responsible for building customer-centric Marketing and Customer Care operations to support's rapidly growing customer base.

She's currently the proud moderator of's brand chat, #BizHeroes, ambassador and advisor to, the Edible Insects awareness platform.

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