A couple of weeks ago Vic Gundotra, ‘the father of Google+‘, announced that he was leaving and media outlets jumped on board giving their take on what it all meant for the future of the platform and businesses alike.
TechCrunch published a fairly controversial piece stating what many believe to be true already — that G+ is Walking Dead and the reshuffling of over 1000 employees around the news of Vic’s departure was confirmation.
When Google+ launched back in 2011, it was revered as the platform that would give Facebook a run for its money. Today, there is a lot of contradictory data and two clear camps of marketers have emerged:
- Users and marketers who are not clear on why they should invest their time and/or haven’t seen their strategy and time invested pay off
- Users and marketer who clearly understand how to get the most out of the platform and are seeing incredible results
So who’s getting ahead on G+?
The grass is always greenest when it’s watered.
I spend a low to average amount of time on G+ and I can say that my profile probably isn’t a statement of success in most people’s eyes. I have been circled just over 700 times and boast 153,000 views. Is that good or bad? I don’t know. But based on my current activity I find it shockingly positive.
Who’s doing G+ right in my eyes? People like Cendrine Marrouat, Martin Smith, Jason Darrell, Mike Elgan and Sarah Santacroce are just a few proving the point that G+ is neither a Ghost Town nor a Bust. They have made a commitment to invest time on the platform educating and interacting with their community and in return they are reaping the rewards and thriving.
There are thousands of people and marketers who are taking advantage of clean, non-advert populated timelines to promote their business and are seeing results. Even Brands and industries that historically have a hard time making headway, like financial services, are thriving. Vanguard is a stellar example. They belong to more than 800,000 circles — they must be doing something right.
In the flurry of articles and posts being written around the future of G+, this week’s Tuesday #BizHeroes Tweet Chat will focus on the recent events and speculation around G+. I’ve invited Marty Smith, Entrepreneur, Internet Marketer, curator and founder of Curagami, the Enterprise Crowdfunding Platform, to share his insights on using Google+. Marty brings both strategic and tactical wisdom to the table and will share best practices, thoughts and tips on the why, what and how to get the most out of G+.
- The Loyal Users of Google+ Say It Is No Ghost Town
- Google+ is Great For Everything but Spying on Your Kids
- Think Google+ is a Ghost Town, You Are Doing it Wrong
- If Google+ is the Walking Dead, Should Your Brand Run?
Note: G+ isn’t alone in being the object of criticism either. Earning and growth reports for Facebook, Twitter and LinkedIn are prompting a lot of questions and concern over the viability of these platform and consequences for marketers.
Photo credit: sakhorn38