Have you ever heard the term ‘buyer personas’ and wondered what those are and why you should care about them?

Join us at the next #BizHeroes TweetChat and find out!
This week Jeremiah Wright and Jessika Phillips, from the internet marketing agency NOWMarketing Group will join us as guest hosts on #BizHeroes, Tuesday, February 18th to talk about why personas are essential for targeting the right people to purchase your service or product and how to get started creating them.
We were excited to learn that is one of their favorite inbound marketing tactics. In fact, NOWMarketing publishes and manages more than 30 Paper.lis for their clients (tailored to buyer personas!) and dominate the curated topic of “Assisted Living Communities”.They’ve even created an ebook based on their experience with It’s full of best practices, useful tips and good, all around helpful information. Definitely worth checking out.

Here are the details for the upcoming chat: 
Date: Tuesday, Feb 18th, 20h CET, 2PM EST
Topic: How to Creating Buyer Personas for your Business
BizHeroes: Jessika Phillips and Jeremiah Wright, NOWMarketing GroupThe chat transcript can be found here!

Topic Questions:
1. What are Buyer Personas & Why should you care about them?
2. How are Personas different than Target Markets?
3. What is an Inbound Marketing Funnel?
4. How do you get started creating Buyer Personas?
5. What value do they bring to your marketing efforts?
6. How can you use to reach Personas?
Lastly, be sure to check out this video on buyer personas and if you aren’t already following @JeremiahJWright@JessikaPhillips and @NOWMG, it’s time! See you Tuesday!


Kelly Hungerford
Kelly's a Social Brand Strategist and Marketing Operations Specialist for startups and small businesses.

As former Head of Community and Communications for, she was responsible for building community-centric operations to support's rapidly growing user-base.

You can find Kelly each Tuesday on Twitter moderating her favorite chat, #BizHeroes.

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