Monday, September 23, 2013

Private Paper.lis and Twitter favorites as a source

We're starting off the week with a couple of new bells and whistles. Here's what's new for you!

Pro feature: "Private" papers

If you have a paper that you don't want anyone to see, you can now completely exclude it from being discovered on the newsstand or via search engines by taking it "Private" and making it stealth!

This is a great feature if you:
  • are in the process of branding and fine-tuning your Pro paper, but it isn't finished quite yet
  • use for monitoring market trends and the competition, and would like to keep it under the radar
  • create content for a team and only want them to have access to it
  • have an event and only want it visible before, during and after an event
To get started go to your Settings tab -> Publishing Options

Twitter favorites as a source

This is a handy new source that allows you to add content gems that you come across during the day to your next edition without needing to modify your sources.

To get started go to your Content tab -> Accounts -> and click on your Twitter account. You'll see a favorites option appear.

Have a question? Leave a comment or Tweet us @smallrivers.

Happy publishing!

Tuesday, September 17, 2013

You validate curation business model, secures more funding

Our goal at has always been to help people find, engage and build communities of like-minded individuals through content curation. Today, we are excited to announce that we have closed a new round of funding for $2 million and we are one step closer to achieving this goal.

This fresh capital pushes our total investment past $7 million to date, and opens up exciting new opportunities to innovate for our content curators at a more accelerated pace.

Thank you

Over the past three years, your curation efforts have helped shape the market. Today with over 3.7 million monthly users curating over 50 million articles in 7 languages daily, your curation efforts confirm our shared belief that future of content discovery and engagement is through the interest graph, not the social graph.

The speed at which continues to grow is attributed to just one thing: you, the richly diverse community of curators across professions, industries and markets that continue to use, and love, the service. From solopreneurs to the largest of brands, there is only one thing to say: thank you. You never cease to inspire us.

What’s next

In 2012 we invested heavily in our technical architecture, engineering and implementing a state-of-the-art telecom grade platform to replace the original content curation we launched with in 2010. In doing so, we decreased system down times and vastly improved content processing, loading times and platform stability.

For 2013 our focus has been, and remains, on branding, collaboration and engagement features to help marketers and small business owners increase the net gain from their curation efforts. In doing so, our PRO user base has grown by more than 400% in the past three months, and we are forecasting to hit break-even in the coming three quarters.

Clearly, we have come a long way together since the first Twitter timeline paper rolled off the presses. Since then, you have paved the road for the potential of content curation and you have validated the value proposition.

We look forward to sharing some exciting next steps in the evolution of and content curation in the coming weeks. Stay tuned… and thank you!

Ed & Isk

And the team

Friday, September 13, 2013

Join us Sept 18 for the #LeanImpact chat!

We are co-hosting #LeanImpact Chat on September 18th and would like you to join us!

Nonprofits and social enterprises fill a very important gap in our society, taking a very important matter into hands: social change. Social change requires massive amounts of effort and is very often spearheaded with small teams and limited budget.

As a start-up we understand the challenges of maximizing effort while working with limited resources, so when Meg Rulli asked us to co-host the upcoming #LeanImpact Tweetchat organized by the Lean Impact organization, we didn't have to think twice: Yes, Yes, Yes!

The topic for Sept 18th is Content Creation Success For Social Good Enterprises. 

We can't do this alone though. We can only speak about our own start-up best practices so we would like to join in the conversation and share your knowledge and tips on achieving more with less within your start-up non-profit or social enterprise.

What is, or who is, Lean Impact?

Modeled after The Lean Startup, by Eric Ries, the Lean Impact organization helps nonprofits and social enterprises leverage and apply Lean Startup principles to the non-profit and for-good organizations.

In a nutshell, Lean Impact means:

  • Figuring out what creates real impact and discarding what doesn’t
  • Shortening the time in the “create – measure – learn” cycle
  • Operating with fewer wasted resources
  • Leveraging forward-thinking technologies to achieve our goals
  • Gathering continual feedback from our community 

This chat begins at 9am PST, 11am EST and 20h Central European Time. Follow @leanImpact now to learn more about their organization and feel free to contact me (@khdhungerford) or my colleague @MagdaATQ with any questions. 

See you Wednesday!

Thursday, September 5, 2013

Add custom text to your Newsletter!

Hey Publishers!

Have you ever wished you could add your own custom text to your newsletter?
Now you can! 

Whether you are treating your subscribers to a full curated front page of content, or sending them a one article digest alert, now you can add up to 1000 characters of text to create your OWN call to action, and (drive traffic!)
  • promote your business
  • offer a deal
  • share a joke of the day...

The Email Newsletter Service tops the charts as our most popular PRO feature: more than eighty percent of PRO users make this the first feature they, you can be sure that there will be more enhancements rolling out around this feature and newsletter service. 

Curious as to what it looks like? Here's my newsletter, have a look!

Getting started is easy. Simply go to your Promotion & Emails tab -> Newsletter Service -> More options -- and start typing.

I had a lot of fun testing this feature this past week and I am really (really!) excited to hear how it works for tweet me, or leave a comment below.

Monday, September 2, 2013

This week: Back2School, RSS for Topics, #90DaytoEllen, and more

Welcome to my new 5 Things weekly post! This weekly post will highlight -- surprise! -- Five Things that I think are worth sharing every week.

From product updates to news from the community, upcoming events to  cool new tools... content will be a surprise, but always helpful.  Today I'm sharing a blend of all of the above. Here goes!

1. Content Marketing World 2013, Sept 9 - 12 

More of a "show" than an event, Content Marketing World takes place each fall in Ohio.

This is my second year attending #CMWorld and I can't wait! If you're planning on attending, please Tweet me and let's meet!

Rumor has it I'll be yodeling, but we'll see about that. I usually leave yodeling to my Swiss colleagues...

2. New! RSS for Topic Sections

Product enhancement! We just implemented RSS for Topic Sections so now you and your readers can subscribe either to the entire paper by RSS, or a particular Topic on it. Here's a quick how-to to get you started.

3. #Back2School with in the Classroom

Well, summer's over (at least in the northern hemisphere) and school's back in. To get back in the swing of things my colleague Magda wrote this post on 5 Online Tools for Educators and Students. As a bonus, she includes a list of over 100 tools and apps for the classroom.

Regardless of which side of the desk you sit, here's a short version of a case study on how Penn State University is using in the Classroom. It's interesting for both students and educators.  Bonus! Educators can access the full white paper here.

If you are using in the classroom, please me know so I can add you to my

4. We heart our community 

Did you know that we deliver almost 24 hour 'round the clock support to our community from Switzerland? That's right, that's where we're based and it's true. We make it our business to go out of our way to provide you with support when you need it.

We answer all of your questions, feedback, requests and even gripes the way we would would like to be answered; honestly, with empathy for the situation, with a helpful answer and as quickly as possible.

We just buffed up our team, so now when you send us an email or contact us at support, you'll meet Julia. And when you FB, Plus or Tweet us, you'll be greeted by Magda.

Twitter is our number one channel for proving quick tips and trouble shooting to get you going. Tweet us when you need us!

By the way, Julia is in the process of re-organizing our Support Forum and creating a series of how-to videos, like the one below, to better support you.  Leave a comment and let her know which videos she should create next.

5. The #90DaystoEllen Campaign

Last, but not least, I want to share one of the best campaigns I have come across this year;  the 90 Day to Ellen campaign. You may have noticed tweets of support coming from our Twitter account -- thanks to all of you joined us in supporting the campaign. We had a great time!

The team and I loved this campaign so much that on day 41 of the campaign, Julia and I wrangled some cows into making a video with us for the campaign. We're video number 20 on this list.

In short, the goal of the campaign was to prove that real relationships, i.e. a physical meet-up in the form of lunch with television talk host and comedian Ellen DeGeneres, could be fostered via social media by two guys, Bryan Kramer and DJ Waldow, while raising money for charity; Feeding America.

After 90 days and 66 million impressions (on Twitter alone!) the question is -- did Ellen say "Yes!"?

No, she didn't. In fact, she didn't say a peep. Not even a "No, thank you, I can't do that because (fill in the blank)...

But set aside the fact that Ellen didn't say yes or even participate in the campaign, the campaign itself was a clearly a success all the way around.  Money was still raised for Feeding America, a stand-in for Ellen was selected to fill her shoes at the lunch table and a whole lot of good old fashioned networking and digital community building took place over 90 days.

What impressed me the most about this campaign was the outreach and recognition by the 90Days team to each and every person who tweeted, posted or created a piece of content to support the cause.

Grab your favorite drink and sit down for 10 minutes to check out the site. If you are planning a campaign in the future this is a great place to begin for best practices.  And don't be shy in reaching out to Bryan,  DJ or their "90-Days-to-Ellen-Meme-Master", Courtney. They are all genuinely helpful, nice people that made us feel right at home participating.

That's it for today. Thanks for reading and have a great week!

Image: a big thank you to publisher Dorian Staten for creating the 5 Things image for this series.