Sending a regular email newsletter, preferably about once a week, to your community is a great idea. But finding the time can be a challenge, as can knowing what to write about each week.
My solution: Paper.li Pro. By using the paid version of Paper.li, you can easily curate the front page of your paper into a email newsletter by using the html code provided by Paper.li for the newsletter and adding it to your email service as a broadcast (I use Aweber) to send it out. The result is a beautiful and professional looking paper, complete with your header and your advertisements, which you’ll be proud to associate with your business.
Here’s a breakdown of the steps to show you how easy it can be to create a curated Paper.li newspaper and then send it to your subscribers as a newsletter:
Getting Started with Paper.li
- Think about the topic focus of your newspaper and create a title.
- Decide on your content sources. One of the easiest ways is to add articles, videos and RSS feeds as you find content on the net that you know your people would appreciate.
- Publish: Now Paper.li works its magic and pulls in the content specific to your particular topic.
Branding your Paper (upgrade to Pro)
- Upload a custom header and enter a brief bio about you and your business.
- Choose a custom Twitter list and add it to your newspaper sidebar.
- Decide which of your own ads you might like to include and add them in the appropriate spots on your paper. For example, I use one of the ad spots to display my Facebook Page Like Box and the other three spots contain ads for my webinar series and my video store.
- On the day you’ve chosen to publish, you’ll get an email that the paper is ready. Do a quick edit, removing any duplicate stories or any that don’t fit with your focus.
- Click to send a notification to your social media channels and your Paper.li subscribers that the new paper has been published.
Creating your Newsletter
- Then to turn that into an email newsletter, copy the already prepared html code for your paper.
- Go to your third party email service (which has to have the ability to add code) and in my case with Aweber, I choose Broadcast and add a subject line.
- Then I select the option to add my own code and paste the html that was supplied by Paper.li
- I always send myself a test email first to make sure the subject line and content look right.
- Then I choose the email list I want and press Send. At that point I can send immediately or schedule for a specific time.
That’s it. The result is a regular, topic-specific newsletter being emailed to my subscribers with content that not only looks great, but is filled with information my readers look forward to receiving. Without much extra time on my part and no stressing about what to write or how to say it.
For a more visual walkthrough, take a few minutes and watch my How-to video. If you have questions you can leave a comment below or tweet me @TorontoCarol. I am happy to help.
Editor’s note: Carol publishes the The Online Success Weekly and is an active content creator. She produces a very helpful and time-saving series of videos for solopreneurs and small business owners. It’s worth taking a look! – Magda
Featured image: Jason Dean Flckr