Tuesday, January 15, 2013

What to Expect in 2013: More New Features, Less Chocolate



Happy New Year! 15 days into it and we hope all your resolutions are going as planned!

We've retired our holiday hats, cleared the snow out of the office and have started the year off with a bang.

We had a great 2012 here at Paper.li -thank you for being a part of it. And thank you for all the warm holiday wishes that poured in over the holidays. You really spoiled us.

It wouldn't be a "New Year" without a resolution, so thought we'd share ours with you. It's simple: deliver more features and improvements that will help support your marketing needs -- and eat less chocolate. And it appears that the first part of the resolution is going to be a lot easier than the second part.

Depending on when you joined us you may not have experienced all of our milestones in 2012, so here are the highlights of 2012 -- and what's planned for 2013.

Looking back in 2012...

Brand new publishing platform: 

We started off the year with a bang by rolling out our brand new state-of-the-art, carrier grade processing and publishing platform. Built on cutting edge technology, our engineers took on the awe-inspiring challenge of designing, coding and implementing a platform that would carry you and your content needs far into the future --and within the shortest amount of time possible.

To give you an idea of what that means in terms of content: we currently fetch, analyze, filter and present about 225 million articles, videos and photos combined for you on a daily basis.

Responsive paper layout:

We wanted you to be able to access and read papers across all devices, without needing to download apps, so we rolled out our responsive paper view design. Publishers and readers have given the new responsive design, and the updated look and feel,  two thumbs-up. Thanks to all of your for input and feedback to get everything just the way you wanted it.

Paper.li Pro:

Much anticipated and long awaited, Paper.li Pro rolled out for 9$ USD per paper/ per month. Along with Pro came extended branding possibilities, complete control of the advertising space on the paper as well as the ability to review content before notifications are sent out.

We had hoped that the price would work for even the smallest of budgets, and we were thrilled to hear from publishers that we hit the sweet spot with pricing. Pro was greeted with an overwhelmingly warm response and we are so excited to see so many businesses and organizations and audiences benefiting from the new features.

Curated email newsletter:

Email marketing was all the rage last year and will continue to grow even stronger in 2013. We added a full-blown curated email newsletter to our service that delivers the entire front page of content to your subscriber's inbox. Think of it as a "visual RSS" because that's what you're calling it.  Your readers are loving it so keep publishing!

We also handed over the HTML for you to use in your own 3rd party mail client. Nice!


Curated "bundles" of news:

Just before the end of the year we launched our Multi-share (Beta) feature. Multi-share enables anyone visiting a paper to curate and share content collections from a paper, without needing to share the entire paper.

The result is a curated "bundle" of laser focused and relevant news to share with your audience. It's really cool and the community is having a blast delivering these snackable, bite-sized nuggets of content across social networks. Look for more feature enhancements for the Multi-share this year.

Community Blog: 

"For the Community, By the Community" that was my vision when I started the Paper.li community blog and it's held true to its aim.

We exceed expectations and reached over 140,000 views in 2012. The blog is making its name not only as a repository of solid evergreen content on social media tools, tips and best practices but also provides fantastic Paper.li case studies, shining the light on the amazing publishers in our community.

Additionally,  its a working proof of the power of content marketing; provide content that addresses your audiences needs, interests and problems and you'll be rewarded with returning and loyal visitors.

Our team has been completely inspired by all of your contributions to the Community blog. Thank you and keep the great content coming! If you haven't checked it out yet, do so now!

Events: 

One of the most memorable events for Paper.li this year was sponsoring Mack Collier's #Blogchat in December. #Blogchat was an opportunity to hang out with our community, catch up with old friends and meet new ones.

In fact, the event was such a raving success that Mack has decided to start- up "#Blogchat Europe": #Blogchat but on a European time schedule! He announced it today in this post on the community blog - we're so excited!

How awesome is this? Very awesome. This is Twitter's most successful TweetChat and its rolling out to the European community at time we can participate in - 8pm Central European Time!

This Chat will take place the second Tuesday of each month and the first chat is scheduled for February 12th. Paper.li is the guest co-host for the chat! Don't miss it!

Moving forward.... 

Well, this list is shorter because we're only 15 days into the year, but we have a lot more great features and improvement planned for you in 2013.

You can expect to see more Pro features roll out to support small business owners such as domain aliasing and self hosting, even more editorial control over content and layout as well as some additional promotional features...

Be on the look out for Paper.li Google+ hangouts, more TweetChat involvement and some other fun, virtual events.

We love hearing from you, so let us know what you liked, didn't like and would like to have in 2013!  And also let us know what you recommend for keeping chocolate consumption down in a country where it seems to flow like water.

The Team:
Bottom row - David (platform), Me, Iskander (co-founder), Oliver (platform), Birgit (Customer Support)
Top row - Andrej (front-end), Valcu (Infrastructure), Lorin ( Biz Dev), Edouard (co-founder)