Wednesday, December 19, 2012

Now in Beta! Paper.li Multi-Share




We're excited to announce the (beta) roll-out of a brand new feature today, the Paper.li Multi-Share .

This is phase I of a powerful new feature that allows you to curate a selection of your favorite articles, photos and videos from any paper to share with your audience. It's an incredibly quick, easy and efficient way to deliver lazer focused content in just 1 click!

Here's how Multi-share works:

  • Hover over any article, video or image on the front page of a Paper.li and you'll see a blue + icon. 
  • Click on the icon for each piece of content you'd like to add (sky's the limit!)
  • Click "next" and your selected content will appear in a overlay
  • Add a comment to your collection
  • Share your collection!

It's that easy! (view a Multi-share here!)  Each Multi-share has its own unique url that brings readers back to the originating Paper.li. Content selected for a Multi-share appears highlighted on the paper so you can easily find it.

There's a lot to love about this new feature and since launching just a couple of hours ago, we've seen an incredible amount of Multi-shares already zooming through the Twittersphere.

We can't wait to hear your feedback and are counting on it for phase II of Multi-share. Once you've tried it out tweet us @Smallrivers or leave us a comment here to let us know what you think!

We wish you continued good curation, great publishing and a lot of fun sharing!

Monday, December 10, 2012

What Happens When You Send Out Your Newsletter?




Last night's #Blogchat was huge! (25m impressions) Thanks to everyone who joined the chat and conversation!

There was a tremendous turn-out of bloggers and marketers to share best practices around successful email marketing; interaction, engagement and how to drive traffic. There were multiple take-aways, here are mine:


Numero uno! If email isn't a part of your communication strategy in 2012, make it a priority for 2013! 

Nr. 2: To be successful, you'll need a strategy. Email is not going to work as a stand alone tactic.

Nr. 3: Email is content too! Deliver content that entertains, engages and solves a problem, interest or need. (Be sure to add a little personality, too)

Nr. 4: Be dedicated! Frequency matters and three times a week is too much, once every six months is not enough.

Nr. 5: There are a multitude of tools out there (pay and free) that allow you to easily get started with email. It can be as simple as a Paper.li newsletter digest, or a more sophisticated.

Nr. 6: When done right, email can grow traffic, convert leads and generate sales -- and there are numbers to prove it!

Nr. 7: The #blogchat community holds a wealth of experience and expertise. Reach out and ask questions. Guaranteed you will receive a helpful answers.

If you weren't able to make it, take a few minutes to browse the Hashtracking transcript, the Storify and Mack's Paper.li and let yourself be motivated and inspired by last night's chat. I am! Guaranteed, you'll find the information interesting!

Sunday, December 16th is #blogchat's most important topic of the year -  creating your 2013 blog plan and strategy! Join us! You won't want to miss that one!


Monday, December 3, 2012

Last Night's #Blogchat Rocked! Thanks for Joining Us!

Thanks to you and the #blogchat community, and according to Mack himself,  last night's #Blogchat was possibly the biggest this year! You can read his analysis and stats breakdown on his latest post. It's a really interesting read!

For those of you who missed it, the topic was "Curation in the Workplace". The turn-out was  spectacular and we had an awesome time chatting and mingling with everyone. Tips, tools and great advice were in abundance and it was a great learning exchange for everyone.

We really loved seeing you all there and would like to say thank you to everyone who participated. We'd also like to give an extra shout-out of appreciation to Swiss Paper.li publisher Evren Keifer who made the 3am CET wake up call to join for #blogchat... that's early!

For those of you who couldn't join in last night, here are a few places where you can go to get the skinny on the chat:
  • The #Blogchat transcript: provided by the folks at Hastracking. Yes, that's correct. 27.2 million impressions within one hour!
  • The #Blogchat Storify: you'll find some great quotes for presentations, new folks to follow and good resources to dive into. 
  • Mack's #Blogchat paper: discover the urls shared during the chat. While you're there, pre-order Mack's new book "Think Like a Rock Star". He explains what it takes to make fans out of followers and that probably has something to do with how he's successfully grown one of the strongest communities on Twitter...
Save the date! The Next chat is Sunday, December 9th, 8pm Central Standard Time (U.S)!

The topic is "Email and blogging" and with both topics topping the charts as two of the most effective content marketing tactics, you won't want to miss it!

We really look forward to seeing you there. Tweet me @KDHungerford for any questions and let me know if you'll be joining! The team and I look forward to greeting you!