Thursday, April 26, 2012

Paper.li Receives Red Herring Europe Top-100 Award

Paper.li is a Red Herring Europe Top 100 Award winner for 2012!

The Red Herring award is the most prestigious award honoring the most promising disruptive private technology ventures across Europe positioned to grow at an explosive rate. We are extremely proud to be among them.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds within Europe. They evaluated contenders on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

But excellence and strategy alone don't win awards. It takes a dedicated team behind the scenes and a community of loyal users working together to make a service shine.

So we dedicate this award to our engineers and our community: Paper.li engineers, THANK YOU for the endless hours you spend designing a service that is changing the way people can access, organize, share and discover content. 

Paper.li Community, THANK YOU for showing the world the power of content curation and niche publishing with your outstanding and original daily and weekly publications.

Publishers, keep up the great publishing!  Be sure to share your paper's URL with us when you have a chance. We love reading them and discovering new content through you!


Tuesday, April 24, 2012

Paper.li Community Blog - Where Our Stars Shine


Publisher Natasha Young, Shorty Award Nominee
If you haven't stopped by the Paper.li Community blog lately, it's high time to head on over!

The Paper.li community boasts so many knowledgeable, creative, connected and downright cool publishers to meet, that we've been working to bring you more interviews and guest posts as well as re-organize to make finding what interests you a little easier.

So, what's new?

For a start, we are shining the spotlight more brightly than ever on you, the community, and all of your talent!

We are beginning a new series of interviews, Expert Interviews, with Paper.li publishers who are thought leaders in their field. They are here to share insight, tips or actionable steps to help you.

We have more Case Studies than ever of publishers showing the unique ways they use Paper.li to connect and engage communities, build awareness and grow their business.

Our new Viewpoints column is for posts authored by the community and covering the things that interest you, from self-publishing, to content marketing, curation, and social media tips and tricks. Join the community and author a post! Just send us an email and we’ll come right back to you.


Additionally, we have made it really easy for you to find additional content not covered above by introducing new Categories:

  • HOW TO – posts with those quick, clear, actionable tips we know you love.
  • OPINION – speaks for itself.
  • SPECIAL EVENTS – for when we cover a happening, big or small.
  • EDITOR’S CHOICE – our all-time favourite interviews and articles.


The community blog is your site so get involved!  We would love to hear about your favourite publishers (and we’ll get the scoop on them) or for you to share your social media or productivity tips in a blog post, podcast or video clip. Contact us here.

Behind every publisher there's a great story. So go check it out now and let us know what you'd like to see more of!

Wednesday, April 18, 2012

Using Twitter to Grow Your Business



How do you grow a relevant following on Twitter?

If you're active on Twitter and looking to raise awareness around your business, a project, an organization or event, this question has probably crossed your mind -- at least once.

In a new post by Rich Brooks,  4 Ways To Grow a Twitter Following That Matters, he outlines multiple actionable steps to improve your chances of growing a relevant Twitter following.  He mentions Paper.li as a good way to increase visibility and elevate brands. We're honored, and we couldn't agree more! (For those of you not familiar with Rich, he is a web marketing expert, expert blogger, speaker and President of web design and internet marketing consultancy Flyte.)

If you're already a Paper.li publisher then you know first hand how effective a fine-tuned, topic-based Paper.li can be in growing your Twitter following – as well as helping to increase awareness, establishing thought leadership, and sparking conversation.

Paper.li publishers who have experienced a noticeable increase in followers attribute their success to:

  • having a well-defined target audience
  • understanding their followers' content needs
  • using Twitter lists to curate content
  • including @mentions for contributors in the promo-tweet

Regardless of whether you’re actively looking to grow your Twitter following, or not, Rich provides fantastic insight and a comprehensive guide, including screenshots and video, on how to use Twitter to grow your business.

Keep an eye open for our upcoming interview with Rich in which he will share his web marketing expertise – coming soon on the community blog!

Thursday, April 5, 2012

Paper.li's a Red Herring Europe Top 100 Finalist!


We're thrilled to announce that Paper.li is a 2012 Red Herring Top 100 Europe award finalist!

The Red Herring Top 100 is one of Europe's most prestigious awards, honoring the year’s most promising private technology ventures from the European business region.

Award nominees are cutting edge European companies positioned to grow at an explosive rate. They have been evaluated through quantitative and qualitative criteria as well as a review of their actual track record and standing.
"This year was very rewarding," said Alex Vieux, publisher and CEO of Red Herring. "The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Paper.li shows great promise therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2012 crop will grow into some amazing companies that are sure to make an impact."
All finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 23-25, 2012. Winners will be announced at a special awards ceremony on the last evening.

We thank the Red Herring editorial staff for the nomination. It's a real honor and we are looking forward to presenting Paper.li at the forum and meeting our techonology peers in Amsterdam.


Tuesday, April 3, 2012

How Paper.li Can Help Increase Your Tweet's CTR


You spend time curating your Twitter list, editing your content and fine-tuning your paper, but then the question of how you will promote it on Twitter arises: auto-tweet or manual tweet.

We frequently hear from publishers debating which way to go and also wondering if the auto-tweet is an effective call to action at all.  Although we probably can't help you decide which method is going to work best for your readership, we can share this:

According to a study by Dan Zarrella, tweets with the words "daily is out" have more than a 30% higher CTR than those without. Wow!


How to increase CTR on Twitter, the Dan Zarrella way

In late 2011, Dan analysed 200,000 tweets containing a link to see which words, phrases or characters increased (or decreased) click-through rates.

If you aren't familiar with Dan, he's HubSpot's “social media scientist”. He studies the statistics behind activity on Twitter and other social media to draw conclusions about what motivates people to click.

He's also the author of Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas, which is well worth a quick read; if you don’t want to buy the e-book, Dan has made most of the information available on his blog.

In Dan's study, he concludes:
“Perhaps the most surprising thing I found is that Tweets that contained the words “daily is out” (which is the signature of the paper.li automated Tweets) had much higher CTRs [click-through rates] than Tweets that did not. It turns out, paper.li works, at least for driving clicks.”

Dan also highlighted the fact that the auto-tweet contains at least three @ mentions, which helps:
“Somewhat unsurprisingly, Tweets specifically directed at a person tend to have a higher CTR since I’m much more likely to pay attention to a Tweet if it’s sent to me. This is probably the reason the paper.li Tweets do so well, they tend to contain 3 @-mentions.”

In January 2012 he updated his findings and concluded:
“Of all the words and phrases I analysed, the phrase that had the greatest positive effect on CTR was from Paper.li tweets ‘daily is out’.”
Dan shares a lot of other great information on how to get the most out of your Tweets as well, such as
  • the optimal character length in a tweet
  • link placement
  • Tweet frequency
  • keyword and phrase placement
This infographic is definitely worth looking at if you are interested in increasing your CTR.

Depending on your audience and how you are using Paper.li, this information may help you to decide which way to promote your online newspaper.  However, a continuous and loyal readership will ultimately depend on the quality of your publication: the time you invest in curating your sources and editing your paper.

You can be sure there is another post coming soon on that topic!


Monday, April 2, 2012

How Do You Reach Your Audience?



Last night during Mack Collier's weekly #blogchat an interesting conversation took place around Paper.li.

For those of you who are not familiar with #blogchat, it's a weekly Twitter conversation that focuses on personal and business blogging. It's a great all-around source of information for tools, techniques and inspiration and the participant list is as impressive as the guest list and topics covered.

Although the #blogchat topic of the evening was "using your email newsletter and blog to build an audience, and not "curation tools or services", at one point during the chat Paper.li got a good amount of air time. (You can see the transcripts here)

This didn't surprise me as much as it may have surprised #blogchat participants. Why? Because active publishers already know that Paper.li is a highly effective tool for any size of organization to deliver relevant, topic-specific news to audiences.

In recent months, Paper.li has quickly found its place within inbound and content marketing strategies as an easy-to-use, cost-effective and powerful way to win the attention of prospective clients through offering valuable content.

Whether you’re a business blogger engaging with prospects, or an individual blogger looking for new ways to grow your audience, Paper.li provides a suite of tools to help you grow your audience and promote your business, blog or interests.

  • Promo-tweets: the most well-known Paper.li promotional tool, you can activate your paper to auto-tweet that “your daily is out” with each new edition. These tweets are a powerful way to get people reading your Paper.li. (We’ll be writing more about that soon!)
  • News widgets: integrate your Paper.li, and curated content, onto your blog. News widgets can  be customized in color and size and are perfect for keeping fresh, curated news flowing daily.
  • Email notifications:  upload your own contact lists and invite existing or potential clients to subscribe to your daily paper and Paper.li sends an email digest to anyone who has subscribed as soon as a new edition is published. 

If you aren't yet using Paper.li to deliver curated news to your existing or potential customers, give it a try. Let us know how it works for you and feel free to share other tools, tips and tricks as well. We always look forward to hearing from you.