Here's what happens to our traffic every week when we send our newsletter #BlogChat twitter.com/problogger/sta…
— Darren Rowse (@problogger) December 10, 2012
Last night's #Blogchat was huge! (25m impressions) Thanks to everyone who joined the chat and conversation!
There was a tremendous turn-out of bloggers and marketers to share best practices around successful email marketing; interaction, engagement and how to drive traffic. There were multiple take-aways, here are mine:
Numero uno! If email isn't a part of your communication strategy in 2012, make it a priority for 2013!
Nr. 2: To be successful, you'll need a strategy. Email is not going to work as a stand alone tactic.
Nr. 3: Email is content too! Deliver content that entertains, engages and solves a problem, interest or need. (Be sure to add a little personality, too)
Nr. 4: Be dedicated! Frequency matters and three times a week is too much, once every six months is not enough.
Nr. 5: There are a multitude of tools out there (pay and free) that allow you to easily get started with email. It can be as simple as a Paper.li newsletter digest, or a more sophisticated.
Nr. 6: When done right, email can grow traffic, convert leads and generate sales -- and there are numbers to prove it!
Nr. 7: The #blogchat community holds a wealth of experience and expertise. Reach out and ask questions. Guaranteed you will receive a helpful answers.
If you weren't able to make it, take a few minutes to browse the Hashtracking transcript, the Storify and Mack's Paper.li and let yourself be motivated and inspired by last night's chat. I am! Guaranteed, you'll find the information interesting!
Sunday, December 16th is #blogchat's most important topic of the year - creating your 2013 blog plan and strategy! Join us! You won't want to miss that one!