Here’s what happens to our traffic every week when we send our newsletter #BlogChat twitter.com/problogger/sta…
— Darren Rowse (@problogger) December 10, 2012

Last night’s #Blogchat was huge! (25m impressions) Thanks to everyone who joined the chat and conversation!

There was a tremendous turn-out of bloggers and marketers to share best practices around successful email marketing; interaction, engagement and how to drive traffic. There were multiple take-aways, here are mine:


Numero uno! If email isn’t a part of your communication strategy in 2012, make it a priority for 2013! 

Nr. 2: To be successful, you’ll need a strategy. Email is not going to work as a stand alone tactic.

Nr. 3: Email is content too! Deliver content that entertains, engages and solves a problem, interest or need. (Be sure to add a little personality, too)

Nr. 4: Be dedicated! Frequency matters and three times a week is too much, once every six months is not enough.

Nr. 5: There are a multitude of tools out there (pay and free) that allow you to easily get started with email. It can be as simple as a Paper.li newsletter digest, or a more sophisticated.

Nr. 6: When done right, email can grow traffic, convert leads and generate sales — and there are numbers to prove it!

Nr. 7: The #blogchat community holds a wealth of experience and expertise. Reach out and ask questions. Guaranteed you will receive a helpful answers.

If you weren’t able to make it, take a few minutes to browse the Hashtracking transcript, the Storify and Mack’s Paper.li and let yourself be motivated and inspired by last night’s chat. I am! Guaranteed, you’ll find the information interesting!

Sunday, December 16th is #blogchat’s most important topic of the year –  creating your 2013 blog plan and strategy! Join us! You won’t want to miss that one!

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2 Responses to “What Happens When You Send Out Your Newsletter?”

  1. Kelly Hungerford

    Hi Marianne,

    On our basic (free) service, we run google ad sense in the ad spaces. No, there isn’t a way to earn money there.

    You can upgrade to Pro and control your ad space that way. Some publishers do charge partners to advertise on their paper, but that is to be taken up between you and them!

    I hope this information helps!

    Reply

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