Writing is the foundation you’ll build your success upon. Believe me. Whether you’re working on a business plan, a marketing kit, looking to start a blog, a newsletter or write an ebook… writing is always the first step.
It can be daunting for various reasons. Yet, it’s worth the effort. First, your thinking will get clearer. Second, your ideas will get out there for the world to see and add to. In any case, you and your business will benefit. Ready to give it a try?
Just Start Writing
The first priority is to start. Grab tools that will mark the page and get to it. Forget everything else. Forget about finding a topic. Forget about the delete key and publishing. Stop your research. Ignore your inner judge and your inner editor for now. There’s just one thing that matters: you’re going to put words one after the other.
Obstacles might pop up along the way. Be prepared. Research, tinkering and other weird obsessions might conspire to stop you. Don’t listen to them.
Curators get plenty of input and we often crave more, right? Because we’re curious and like to explore. Our time and attention get sucked into our favourite Paper.lis or Wikipedia. It should follow that we often have plenty to say. Yet, once we become information gluttons, the fear of not knowing enough never goes away. We think to ourselves “The next link could lead me to the information nugget I’ve been seeking all my life”. So, we continue to explore the web long past the point where we know enough to write.
There’s another well-documented way of not writing: to get stuck on the tools. You don’t need a distraction-free writing environment or a fancy Moleskine notebook right now. Nor do you need to figure out which blogging software you want and which premium theme to buy. Blogging is especially tricky. It’s full of intricate details that you can get stuck on. There’s a whole advice industry living off of your confusion about these. These details don’t matter now. Just write.
Merlin Mann, productivity consultant and entertainer, has more advice about starting creative work, the different kinds of obstacles you’ll encounter and how to overcome them. He presents his insights in a 28-minute NSFW talk which has been featured in Bullseye.
Edit, Then Publish!
Once you have finished your first draft, set it aside for at least a few hours before reading it. Promise yourself to not get discouraged. You’ll realize that first drafts are most often terrible, as Anne Lamott points out in her “Bird by Bird: Some Instructions on Writing and Life”. Her book, which focuses on fiction writing, contains nuggets of wisdom for all writers. You might enjoy it, I did.
When you come back to your first draft, resist the temptation to delete it right away. Most drafts can be redeemed by rewriting and editing. It won’t always make it good to publish or be worth the time… while you’re building up your expertise, you should give it your best anyway.
Editing is a different skill set. It is taxing in a different way: you have to read the text over and over each time looking for different things. If you can’t hire an editor or make a deal with a friend to trade editing services, you’ll have to edit yourself. It is possible but not ideal. Copyblogger has a very good guide to editing your own work in five steps. You should take some distance with the text and with yourself. Trim it and trim it some more. Look at the style and the form. Read it aloud. For more details on what to look for and what to do, you can refer to this complete self-editing checklist.
For web writing, there are a few more things you should always take care of:
- Test your links in “Preview” mode.
- Illustrate your posts and credit your images.
- Add five to seven tags.
- Craft an excerpt if your blogging tool can manage them.
Now, you’re all set! Ready to let go of your work and send it off into the world? The “publish” button can be the hardest button to push. Seth Godin, entrepreneur and author, calls this the fear of shipping. Exposing oneself to criticism is always hard. Yet, you have to ship because as he writes:
It’s not clear you have much choice, though. A life spent curled in a ball, hiding in the corner might seem less risky, but in fact it’s certain to lead to ennui and eventually failure.
Click the button. It’s going to be relieving. I promise!
Now, you’ve written, edited and published at least once. What’s been done can be repeated. It is a state of mind that you have to reach each day anew. You can make the process easier by training yourself to write in a specific position, place and at a specific time of day.
Mornings are popular among writers of all kind. To start your process, you may commit to Morning Pages. They are three leaflets that you should fill with stream of consciousness prose. You don’t even have to make full sentences. Total freedom. Julia Cameron, American teacher and writer, suggests making it a daily practice in her “Artist’s Way”. After you’re done, you’ll be able to work on other assignments with more ease.
As for the place where you write, experiment with different ones. You can write anywhere that suits you best, everyone has their own preferences. In this post about the best places to write, Joe Pawlikowski says he gets the best results in hotels and libraries. I find libraries to be dangerous places to write: whenever I get frustrated by my writing, I jump to the comics section and there’s no turning back. So, yes, your mileage may vary.
The trick to getting good at beating the resistance and ship, is to do it often. It’s never trivial to sit down and write or push the “publish” button. It is hard emotional work. Once you’ve done this enough times, you can work towards better tools and smarter strategies. You can follow Penelope Trunk’s guide to blogging, subscribe to ProBlogger and other such resources. Happy writing!