Wednesday, April 18, 2012

Using Twitter to Grow Your Business



How do you grow a relevant following on Twitter?

If you're active on Twitter and looking to raise awareness around your business, a project, an organization or event, this question has probably crossed your mind -- at least once.

In a new post by Rich Brooks,  4 Ways To Grow a Twitter Following That Matters, he outlines multiple actionable steps to improve your chances of growing a relevant Twitter following.  He mentions Paper.li as a good way to increase visibility and elevate brands. We're honored, and we couldn't agree more! (For those of you not familiar with Rich, he is a web marketing expert, expert blogger, speaker and President of web design and internet marketing consultancy Flyte.)

If you're already a Paper.li publisher then you know first hand how effective a fine-tuned, topic-based Paper.li can be in growing your Twitter following – as well as helping to increase awareness, establishing thought leadership, and sparking conversation.

Paper.li publishers who have experienced a noticeable increase in followers attribute their success to:

  • having a well-defined target audience
  • understanding their followers' content needs
  • using Twitter lists to curate content
  • including @mentions for contributors in the promo-tweet

Regardless of whether you’re actively looking to grow your Twitter following, or not, Rich provides fantastic insight and a comprehensive guide, including screenshots and video, on how to use Twitter to grow your business.

Keep an eye open for our upcoming interview with Rich in which he will share his web marketing expertise – coming soon on the community blog!