Friday, February 24, 2012

"The Daily is Out" - But is Yours in Top Form?

When was the last time someone thanked you for a mention in your If it hasn't happened recently, it's possible that your is due for a content tune-up.

Here are a few tips for keeping your paper, and your readers' content discovery experience, in top form.

1. Review your sources

Trends come and go and people's tastes can change. If your content sources are still relevant, then your paper will be rich with articles of interest.

Pencil in an hour a month to review your social media sources and experts. Recheck your queries, searches, #tags, keywords, user lists and those you follow. Twitter's advanced search is a great place to start, then follow up with Google+ and Facebook.

2. Edit your content is great for fetching, analyzing and making sense of the content that you desire, but your readers need YOU to make the final cut for them. Your paper and its content are an extension of your online presence, so take a few minutes daily to make sure that the content reflects you, and your topic.

Take the time to weed out content that you think your readers might have already seen, or that you feel isn't relevant to them, and add content from the web that you think they would appreciate.

Reposition the articles you like and put your favorite news spotters in a headline position. While doing so, look for trends when you edit and use your filters to reflect better what you would like to see more, and less of.

3. Personalize your paper

You never have a second chance to make a first impression, so before you begin promoting your

Change your note as often as you can to let your loyal readers know that you are present and thinking of them, and give them a new background to enjoy every now and then. They'll thank you with RTs, subscriptions, likes and shares.

Let us know what you do to keep your in top form and don't hesitate to let a publisher know when you see something you like. We're sure they'll appreciate the feedback!