Wednesday, April 20, 2011

Paper.li Partners with HBO on Branded Fan Newspaper for Game of Thrones


Paper.li announced today that it is partnering with HBO to deliver a daily, branded newspaper for fans of the network's new series, Game of Thrones (http://paper.li/GameOfThrones), based on George R.R. Martin's epic fantasy books.
The partnership represents a first step towards Paper.li’s brand partnership strategy which aims to help brands engage, discover and communicate with their audiences through highly targeted and relevant content.


Paper.li, a website which enables individuals to become publishers and editors-in-chief of their own online news site, will facilitate the analysis of thousands of Twitter links posted by Game of Thrones fans, offering the most popular and shared content on a daily basis. Presented into an easy to read, newspaper-style format, users can access the branded broadsheet by visiting the website or choosing to have it sent to their personal e-mail account.

“As the volume of social media content on the internet grows, curation tools such as Paper.li offer an immense value to consumers” said Sabrina Caluori, director of Social Media & Marketing, HBO. “We are excited to use this innovative platform to deliver a branded, highly relevant, daily Twitter newspaper to Game of Thrones fans.”

The Game of Thrones daily newspaper provides a sneak-peak to Paper.li's much anticipated new branding and skinning functionality, as well as advanced curation and management features that Paper.li will soon release to their publishing base.


About Game of Thrones
Based on the popular book series “A Song of Ice and Fire,” by George R.R. Martin, the fantasy series Game of Thrones chronicles an epic struggle for power set in a vast and violent fantasy kingdom. The ensemble cast includes Mark Addy, Sean Bean, Emilia Clarke, Nikolaj Coster-Waldau, Peter Dinklage, Michelle Fairley, Lena Headey, Kit Harington and Aidan Gillen. The show was shot at the Paint Hall Studio in Belfast, Northern Ireland, as well as at various locations in Northern Ireland and Malta.


About HBO
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services – HBO® and Cinemax® – to approximately 40 million U.S. subscribers. The services offer the most popular subscription video-on-demand products, HBO On Demand® and Cinemax On Demand® as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on- demand products HBO On Demand and HBO Mobile®, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.



Friday, April 1, 2011

Keep Those Papers Publishing!


Have you ever run across this button and wondered why it is there? You're not alone. In fact about 30% of questions from users revolve around this button and how it got there.

Here are the two top reasons that your paper is most likely not updating, and what can be done about it.

No Page Views:

A peek a day, keeps the update button away!

When a paper is created we will ensure that it updates automatically for the next 48 hours for daily papers, and for the next two editions for weekly papers.

If there have not been any page views after 48 consecutive hours, or two consecutive weeks, papers will switch from automatic update to manual update.

When this change occurs you will see an "Update Paper Now" button at the top of the page. Click on it, and get your presses rolling.

Depending on the amount of content we need to retrieve and analyze, the refresh can take anywhere from a few seconds up to a couple of minutes.

Twitter List Changes:

Are you the owner of a list based paper? List's can change. Take a minute to verify that your Twitter list matches the list under your Daily's settings.

Now your thinking... "but I haven't made any changes!"

Take a quick look anyway. We have publishers report that indeed "something" has changed on their twitter list and a trailing digit or letter of a list name is no longer there.

A change on a list, means a change under your paper's settings. Your changes will be reflected the next scheduled update for your paper.

Good weekend and good publishing.